Title | VECTOR LIGHTS |
Brand | AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR |
Product / Service | AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR |
Category | D02. Ambient Outdoor |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Production | MANDY LIGHTS Sydney, AUSTRALIA |
Production 2 | ASSEMBLY Auckland, NEW ZEALAND |
Production 3 | CONTENT BOUTIQUE Auckland, NEW ZEALAND |
Production 4 | FRANKLIN RD Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Maria Devereux | Colenso BBDO | Creative Director |
Kim Ragan | Colenso BBDO | Creative Director |
Billy Worthington | Colenso BBDO | Copywriter |
George Howes | Colenso BBDO | Art Director |
Olly Boden | Colenso BBDO | Group Business Director |
Anna Cernis | Colenso BBDO | Project Director |
Hamish Steptoe | Colenso BBDO | Designer |
Paul Courtney | Colenso BBDO | Chief Operating Officer |
Hamish Mortland | Colenso BBDO | Producer |
Amy Pollok | Colenso BBDO | Planner |
Paul Gunn | Colenso BBDO | Head of PR & Activation |
Adam Prentice | Auckland Council, Strategic Partnerships | Strategic Projects Director |
Sara Cairney | Auckland Council, Communications & Engagement | Senior Specialist - Publicity & Marketing |
Richard Llewellyn | Vector | Head of Corporate Comms |
Iain Butler | Vector | Senior Communications Specialist |
Beth Johnson | Vector | Customer Communications Manager |
Richard Neville | Mandy Lights | Director/Designer |
Clint Dulieu | Mandy Lights | Technical Designer |
Jonny Kofoed | Assembly | Director |
Clare Bone | Assembly | Producer |
Clare Bone | Assembly | Producer |
Ben Buchanan | Assembly | Animator |
Dan Mace | Assembly | Consulting Director |
Leonel Zarpelon | Assembly | Animator |
Matt Wilson | Assembly | Lead Developer |
Elliot Stronge | Assembly | Developer |
Celine Giovanni | Assembly | Developer |
Jonathan Mihaljevich | Franklin Rd | Producer - Music |
Mahuia Bridgeman Cooper | Franklin Rd | Composer/Sound Design |
To unveil Auckland’s new landmark – the bridge of lights - to the country, we created a choreographed celebration of solar. A 6-minute audio-visual experience took viewers on a journey though Auckland’s rich heritage and Maori legends centred around the sun. The story is retold through an intricately designed lighting display, where we created a typographic sheet of every possible shape the bridge could make, to build a beautiful yet restrained lighting design. The lights were accompanied by a music track that was broadcast live through speakers and through a radio simulcast on New Zealand’s most prominent radio stations. The music was composed using audio samples taken from the bridge itself. The story and audio weaves in NZ’s cultural diversity, referencing Maori, Chinese, Indian & Polynesian culture.