| Title | HOTEL HIGHWAY |
| Brand | TWO INC. |
| Product / Service | SLEEPDAYS |
| Category | D02. Ambient Outdoor |
| Entrant | HAKUHODO KETTLE INC Tokyo, JAPAN |
| Idea Creation | HAKUHODO KETTLE INC Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | HAKUHODO INC. Tokyo, JAPAN |
| PR | MATERIAL Tokyo, JAPAN |
| Production | TOKYO Tokyo, JAPAN |
| Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
| Production 3 | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production 4 | TOW Tokyo, JAPAN |
| Production 5 | SESAME Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shota Hatanaka | HAKUHODO Kettle | Creative Director |
| Yuhei Ito | TBWA\HAKUHODO | Art Director |
| Kentaro Muraishi | Freelance | Planner |
| Wataru Seki | Material | PR Planner |
| Nobutoshi Kawashima | TOW | Producer |
| Misato Saito | SESAME | Designer |
| Toshiyuki Takei | TAIYOKIKAKU co.,ltd/TOKYO | Producer |
| Shinya Masuda | TAIYOKIKAKU co.,ltd/TOKYO | Producer |
| Yohei Osabe | DIRECTORS GUILD | Director |
| Hideyuki Hashimoto | freelance | Camera |
| Masao Ibaraki | freelance | Light |
| Toshihide Sakai | TATEO | Art |
| Atsumasa Kachi | KIBOU | DIT |
| Atsumi Yamazaki | freelance | STY |
| Noriko Sato | freelance | H&M |
| Ooe | O.F-inc | Grip |
| Daisuke Jo | freelance | Music |
| Jyunya Otsuka | freelance | EDIT（OFFLINE/ONLINE） |
| Rintaro Kozasa | TAIYOKIKAKU co.,ltd | EDIT |
| Jyutaro Mochizuki | HAKUHODO i-studio | Digital Creative Director |
| Rintaroh Matsuyama | HAKUHODO i-studio | Digital Planner |
| Shoma Shoji | HAKUHODO i-studio | Digital Art Director |
| Dovanda Dimmo | HAKUHODO i-studio | Frontend Engineer |
| Tomonori Nomura | HAKUHODO i-studio | Frontend Engineer |
| Toshiya Suzuki | HAKUHODO i-studio | Frontend Engineer |
When a driver arrives in the rest area, Sleepdays’ concierge turns the car interior into a comfortable bedroom like a hotel suite. We also offered a wake-up call so that drivers won’t oversleep, and a room service that delivers meals and drinks. In this way, parked cars were transformed into the guest rooms of HOTEL HIGHWAY, and a new media of products.