Title | ICONIC INGREDIENTS |
Brand | MCDONALD'S |
Product / Service | BIG MAC |
Category | C01. Static Billboards / Posters |
Entrant | DDB SYDNEY, AUSTRALIA |
Idea Creation | DDB SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Welsh | DDB Sydney | Chief Creative Officer |
Tara Ford | DDB Sydney | Executive Creative Director |
Dave Joubert | DDB Sydney | Creative Director |
Tommy Cehak | DDB Sydney | Senior Creative |
Tim Woolford | DDB Sydney | Senior Creative |
Libby Hams | DDB Sydney | Creative Operations Director |
Ramon Rodriguez | DDB Sydney | Senior Designer |
Nicole Taylor | DDB Sydney | Chief Executive Officer |
Lisa Hauptmann | DDB Sydney | Group Business Director |
Andrew Inman | DDB Sydney | Senior Business Director |
Celine Dinant | DDB Sydney | Business Executive |
Michelle Weekes | DDB Sydney | Business Coordinator |
Annabelle Rogers | DDB Sydney | Planning Director |
John Wood | DDB Sydney | Senior Print Producer |
Jose Rodrigues | DDB Sydney | Senior Finished Artist |
Jo Feeney | McDonald's | Director of Marketing |
Channa Goonasekara | McDonald's | Brand Manager |
Fiona Gray | McDonald's | Marketing Communications Manager |
Tina Alldis | McDonald's | Corporate Relations Manager |
We executed a campaign of static billboards where only a small fraction of the Big Mac’s full ingredients list was featured on each - Proving that what’s in the Big Mac is just as famous as what it looks like.
NOT APPLICABLE