Title | ICONIC PACKAGING |
Brand | MCDONALD'S |
Product / Service | BIG MAC |
Category | C01. Static Billboards / Posters |
Entrant | DDB SYDNEY, AUSTRALIA |
Idea Creation | DDB SYDNEY, AUSTRALIA |
Additional Company | THE POOL COLLECTIVE Sydney, AUSTRALIA |
Additional Company 2 | LIMEHOUSE CREATIVE Chippendale, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Welsh | DDB Sydney | Chief Creative Officer |
Tara Ford | DDB Sydney | Executive Creative Director |
Dave Joubert | DDB Sydney | Creative Director |
Tommy Cehak | DDB Sydney | Senior Creative |
Tim Woolford | DDB Sydney | Senior Creative |
Libby Hams | DDB Sydney | Creative Operations Director |
Ramon Rodriguez | DDB Sydney | Senior Designer |
Nicole Taylor | DDB Sydney | Chief Executive Officer |
Lisa Hauptmann | DDB Sydney | Group Business Director |
Andrew Inman | DDB Sydney | Senior Business Director |
Celine Dinant | DDB Sydney | Business Executive |
Michelle Weekes | DDB Sydney | Business Coordinator |
Annabelle Rogers | DDB Sydney | Planning Director |
John Wood | DDB Sydney | Senior Print Producer |
Jose Rodrigues | DDB Sydney | Senior Finished Artist |
Jo Feeney | McDonald's | Director of Marketing |
Channa Goonasekara | McDonald's | Brand Manager |
Fiona Gray | McDonald's | Marketing Communications Manager |
Tina Alldis | McDonald's | Corporate Relations Manager |
Danny Eastwood | The Pool Collective | Photographer |
Tapping into half a century of nostalgia for the beloved sandwich, original but now archived Big Mac packaging spanning five decades was sourced from archivists and enthusiasts then meticulously photographed. Each photograph showing only the minimum number of elements required to be recognisable. People were able to identify the Big Mac packaging, without showing them the words ‘Big Mac’ or the McDonald’s logo in its entirety. Proving the Big Mac’s status as a pop-culture icon.
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