| Title | THIS IS A TREE |
| Brand | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. |
| Product / Service | PACIFIC PAINT (BOYSEN) PHILIPPINES INC. |
| Category | D02. Ambient Outdoor |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Bryan Siy | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| John ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| John Ed De Vera | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Portia Catuira | TBWA\SANTIAGO MANGADA PUNO | Managing Director |
| Kara Filamor | TBWA\SANTIAGO MANGADA PUNO | Business Unit Director |
| Nolan Fabular/Manuel Villafania | TBWA\SANTIAGO MANGADA PUNO | Illustrators |
| Nico Zapanta/ Pauline Ty/ Ali Silao | TBWA\SANTIAGO MANGADA PUNO | Illustrators |
| Arthur Aquino/ Pampy Manalac/ Pauline Ortega/Sam Dedel | TBWA\SANTIAGO MANGADA PUNO | Illustrators |
| Kara Filamor | TBWA\SANTIAGO MANGADA PUNO | Business Unit Director |
| Dennis Claveria | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Patrick Gañas | TBWA\SANTIAGO MANGADA PUNO | Illustrator |
| Cj De Silva-Ong | TBWA\SANTIAGO MANGADA PUNO | Art Director |
Boysen used KNOxOUT to paint one-square-meter artworks on Manila's busiest and treeless highways, C5 Highway in Pasig and Chino Roces, Makati.The artworks consisted of colorful portraits of rubber ducks, birds, food, toys, and other objects. Because they were painted using KNOxOut, the artworks had as much air cleaning power as one mature tree, reducing the air pollution by 20%. One artwork was finished overnight.