| Title | SAMSUNG'S EMOJI FACELIFT |
| Brand | SAMSUNG |
| Product / Service | GALAXY S9 AND S9+ |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
| Idea Creation 2 | SAMSUNG ELECTRONICS AUSTRALIA Sydney, AUSTRALIA |
| Media Placement | STARCOM Sydney, AUSTRALIA |
| PR | EDELMAN Sydney, AUSTRALIA |
| Production | IMAGINATION Sydney, AUSTRALIA |
| Production 2 | HABITAT MEDIA St Peters, AUSTRALIA |
| Production 3 | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Grant McAloon | Leo Burnett | Executive Creative Director |
| Adrian Ely | Leo Burnett | Creative Director |
| Nigel Clark | Leo Burnett | Creative Director |
| Stuart Alexander | Leo Burnett | Senior Art Director |
| Daniel Fryer | Leo Burnett | Senior Copywriter |
| Rebecca Morton | Leo Burnett | Group Business Director |
| Neil Duncan | Leo Burnett | Senior Business Director |
| Adrian Jung | Leo Burnett | Head of Production |
| Laurent Marcus | Leo Burnett | Digital Director |
| Julie Bourges | Leo Burnett | Senior Integrated Producer |
| Justine Dooner | Leo Burnett | Integrated Producer |
| Danielle Palmer | Samsung Australia | Marketing Director |
| Jamie Skaltsounis | Samsung Australia | Senior Events & Experience Manager |
| Holly Adams | Samsung Australia | Group Marketing Manager |
| Daniella Henderson | Samsung Australia | Marketing Manager |
| Loretta Jackson | Samsung Australia | Marketing Manager |
| Emily Murch | Samsung Australia | Senior Brand Partnerships Manager |
| Gill Hollister | Samsung Australia | Portfolio Manager |
| Heath Campanaro | Imagination | Director |
| Karen Arkell | Imagination | Project Director |
| Mike Slater | Imagination | Executive Producer |
| Kate Daly | Imagination | Business Director |
| Luke Bouchier | Finch | Director |
| Karen Bryson | Finch | Executive Producer |
| Arc | Arc | Post Production |
| Nylon | Nylon | Sound Production |
We gave Australian’s the once in a lifetime opportunity to create their own AR emoji face, then see it projected on Australia’s most famous face – Luna Park.
Each participant created their emoji on the Samsung S9, which they could also personalise to suit their taste. The emojis were then transferred to projectors that shone it on the façade of Luna Park in real time. Images of the projected emoji were then captured and sent to the participant’s phone that they could share it on social channels.