EASY OPEN SEATS

Short List
TitleEASY OPEN SEATS
BrandVOLKSWAGEN
Product / ServiceTECHNOLOGY
CategoryE05. Interactive Outdoor Experiences
EntrantDDB SYDNEY, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Additional Company MOTH PROJECTS Sydney, AUSTRALIA
Additional Company 2 ALFRED Sydney, AUSTRALIA

Credits

Name Company Position
Ben Welsh DDB Sydney Chief Creative Officer
Tara Ford DDB Sydney Executive Creative Director
Jade Manning DDB Sydney Creative Partner
Vince Osmond DDB Sydney Creative Partner
Hannah King DDB Sydney Art Director
Chris Ott DDB Sydney Copywriter
Shaun O’Connor DDB Sydney Creative Technology Director
Paul Jansen DDB Sydney Senior Designer
Ramon Rodriguez DDB Sydney Senior Designer
Sevda Cemo DDB Sydney Head of Integrated Content
Jeff Edwards DDB Sydney Senior Producer
Jessica Belgiovane DDB Sydney Senior Producer
John Wood DDB Sydney Senior Print Producer
Graham Sweet DDB Sydney Planning Partner
Brooke Pilton Mango Sydney Head of Experiential
Michael Ozard Mango Sydney Production Director
Andrew Sroufe Mango Sydney Senior Account Director
Andrew Kelly Mango Sydney Senior Sponsorship Manger
Luke Shanhan Moth Projects Director
Stuart Couzens Alfred Director
Renier Jansen van Vuuren Alfred Production Manager
Sam Spry Alfred Project Manager

Brief Explanation

We took the thinking behind Volkswagen’s Easy Open Tailgate technology and applied it to the stadium seating. Creating Volkswagen Easy Open Seats. Now, with a swipe of the foot under a sensor under the seat, footy fans can open their seats when their hands are full. Easy as that.

Links

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