VR DIGITAL PUPPETRY

Short List
TitleVR DIGITAL PUPPETRY
BrandMELBOURNE INTERNATIONAL FILM FESTIVAL
Product / ServiceMELBOURNE INTERNATIONAL FILM FESTIVAL
CategoryC04. Ambient Experiential & Immersive Digital
EntrantMcCANN MELBOURNE, AUSTRALIA
Idea Creation McCANN MELBOURNE, AUSTRALIA
Media Placement McCANN MELBOURNE, AUSTRALIA
PR McCANN MELBOURNE, AUSTRALIA
Production McCANN MELBOURNE, AUSTRALIA

Credits

Name Company Position
Patrick Baron McCann Melbourne Chief Creative Officer
Matt Lawson McCann Melbourne Executive Creative Director
Charles Baylis McCann Melbourne Copywriter
Corey Thorn McCann Melbourne Art Director
Charlie McDevitt McCann Melbourne Group Account Director
Emma Van Den Berg McCann Melbourne Account Director
Meg Andrews McCann Melbourne Account Manager
Melina Flood McCann Melbourne Agency Producer
Anita Deutsch-Burley McCann Melbourne Managing Director
Ross Goddard McCann Melbourne Retoucher / Finished Artist
Dave Budd McCann Melbourne Designer / Art Director
Travis Hogg Airbag Productions Melbourne Director
Steven Nicholson Airbag Productions Melbourne Production Designer
Nick Venn Airbag Productions Melbourne Film Producer
Martin Box Airbag Productions Melbourne Executive Producer

Brief Explanation

VR is deeply engaging and highly immersive – for one. To launch this year’s Melbourne International Film Festival, we wanted to turn that engaging and immersive experience for one, into an experience for many. We developed a virtual reality world paired with live 3D Projection mapping to create a performance embodying the festival’s spirit. Firstly, we wrote a film script. Only the facial performances of the characters’ were filmed. These then were projected onto a mask using 3D projection mapping attached to a VIVE virtual reality headset worn by the human puppet. They then became the characters in our short film. To match the movement of our puppets’ bodies to the film script, we digitally directed them in real-time via a virtual construct of the stage. As part of an integrated campaign, Digital Puppetry created a shared and immersive cutting-edge filmic experience for our virtual participants and audience.

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