| Title | SOUND RECYCLE |
| Brand | HEINEKEN THAILAND |
| Product / Service | HEINEKEN |
| Category | E03. Special Build |
| Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Media Placement | RED STAR Bangkok, THAILAND |
| PR | ABM CONNECT Bangkok, THAILAND |
| Production | CHOUX DOUGH Bangkok, THAILAND |
| Production 2 | GIMMICK STUDIO Bangkok, THAILAND |
| Production 3 | CINE DIGITAL SOUND Bangkok, THAILAND |
| Production 4 | VERY KIND INVENTION BANGKOK, THAILAND |
| Production 5 | RING THE BELL Nontaburi, THAILAND |
| Additional Company | TAP GROUP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
| Park Wannasiri | J.WALTER THOMPSON BANGKOK | Executive Creative Director |
| Sorasak Songnapawuttikul | J.WALTER THOMPSON BANGKOK | Associate Creative Director |
| Putthikon Saeamad | J.WALTER THOMPSON BANGKOK | Art Director |
| Piyawat Chaiyabunphattharakun | J.WALTER THOMPSON BANGKOK | Copywriter |
| Supannapa Traitonwong | J.WALTER THOMPSON BANGKOK | Brand Team Leader |
| Angsumarin Chintavorn | J.WALTER THOMPSON BANGKOK | Client Services Director |
| Kasidit Khantee | J.WALTER THOMPSON BANGKOK | Account Director |
| Munthita Trisaranan | J.WALTER THOMPSON BANGKOK | Account Executive |
| Chatree Chokmongkolsatian | J.WALTER THOMPSON BANGKOK | Communication Planning Director |
| Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Production Director |
| Attapong Chooamnard | J.WALTER THOMPSON BANGKOK | Producer |
| Siwach Vimuktanon | CHOUX DOUGH | Director of Photography |
| Peerapong Thanachotthanyanij | CHOUX DOUGH | Art Director |
| Pongsakorn Swatdiparp | CHOUX DOUGH | Producer |
| Yanika Bunpanit | CHOUX DOUGH | Production Manager |
Heineken Sound Recycle turned unused sound energy into electrical energy by using Heineken beer cans as power generators. The generated electricity was used to power charging stations and beer coolers. We launched it at S2O festival, the biggest and loudest EDM festival in Thailand. The machine generated electricity from the sound vibration inside the beer can, returning it as AC current. Inside each Heineken can, a small mechanical device was installed. All the cans were mounted as an outdoor installation which performed with 3 simple steps: 1. Harvest the sound from the stage and the crowd 2. The vibration of the sound waves inside the empty cans ignited a circuit to create electricity 3. Electricity generated powers phones and chills the beer fridge.
The machine generated electricity from the sound vibration inside the beer can, returning it as AC current. Inside each Heineken can, a small mechanical device was installed. All the cans were mounted as an outdoor installation which performed with 3 simple steps: 1. Harvest the sound from the stage and the crowd 2. The vibration of the sound waves inside the empty cans ignited a circuit to create electricity 3. Electricity generated powers phones and chills the beer fridge.