| Title | MELBOURNE'S LONGEST EVER ENCORE |
| Brand | PUBLIC TRANSPORT VICTORIA |
| Product / Service | NIGHT NETWORK |
| Category | E04. Live Advertising & Events |
| Entrant | Y&R ANZ Melbourne, AUSTRALIA |
| Idea Creation | Y&R ANZ Melbourne, AUSTRALIA |
| Production | Y&R ANZ Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Y&R ANZ | Chief Creative Officer |
| Jake Barrow | Y&R Melbourne | Executive Creative Director |
| James Wills | Y&R Melbourne | Creative Director |
| Sheridan Wadelton | Y&R Melbourne | Executive Producer |
| Jules Callan | Y&R Melbourne | Producer |
| Annie Thiele | Y&R Melbourne | Production Coordinator |
| Matthew Hunt | Y&R Melbourne | Group Account Director |
| Thom Wilson | Y&R Melbourne | Account Manager |
| Jon Holmes | Holmes Editing | Editor |
Melbourne’s Longest Ever Encore saw one of Australia’s biggest bands, the Pierce Brothers, play an epic 5-hour encore all over the city. And the only way they could get from venue to venue was with public transport. The band caught trains, trams and buses all over Melbourne to 10 different music venues in a single night. The crowd followed, and more people joined along the way. Everyone who participated in this live outdoor event experienced how reliable Melbourne’s 24-hour public transport service is and how it can get them from music venue to music venue at any time of night.