| Title | LYNX "MAGIC SALON" |
| Brand | LYNX |
| Product / Service | LYNX STYLING BOOTH |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | ISOBAR CHINA GROUP Shanghai, CHINA |
| Idea Creation | ISOBAR CHINA GROUP Shanghai, CHINA |
| Production | ISOBAR CHINA GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Francis Lam | Isobar China Group | Chief Digital Officer |
| Lokfu Wong | Isobar China Group | Sr. Interaction Designer |
| Qichen He | Isobar China Group | Technical Director |
| Henry Soon | Isobar China Group | Creative Director |
| Fang Chou | Isobar China Group | Associate Creative Director |
| Chris Zhou | Isobar China Group | Deputy General Manager |
| Travis Zhou | Isobar China Group | Account Director |
| Kenny Huang | Isobar China Group | Senior Account Manager |
| Alvin Huang | Isobar China Group | Chief Executive Officer |
| Chris Chen | Isobar China Group | Chief Creative Officer |
| Cindy Shen | Isobar China Group | Executive Creative Director |
| Raisinghani Gaurav | Unilever China | Global Director |
| Wills Wang | Unilever China | Senior Brand Manager |
Lynx Magic Salon, a futuristic “salon” that applies Artificial Intelligence and robotics to educate about skincare and grooming styles, and along the way talk about the brand and its products.
An interactive mirror that is actually an AI-powered Skin Analyzer. A robotic styling booth that helps to create the perfect style for you. From making sure your skin looks its best, to helping you achieve the perfect look, the LYNX Magic Salon is all about helping you make your own magic, with a futuristic touch. And we took the Salon to the road, to the hippest places and exhibitions, where we dished out plenty of magic, and won fans along the way with our digital innovations. All this with a not-so-typical Salon.