| Title | NIKE REACT STUNT |
| Brand | NIKE |
| Product / Service | NIKE REACT SNICKERS |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Idea Creation | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement 2 | KINETIC WORLDWIDE Shanghai, CHINA |
| Production | KINETIC WORLDWIDE Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ian Toombs \ Vivian Yong | Wieden+Kennedy Shanghai | Executive Creative Director |
| Vivian Yong | Wieden+Kennedy Shanghai | Executive Creative Director |
| Okan Usta | Wieden+Kennedy Shanghai | Creative Director |
| Hesky Lu | Wieden+Kennedy Shanghai | Creative Director |
| Josh King | Wieden+Kennedy Shanghai | Creative |
| Aier Xu | Wieden+Kennedy Shanghai | Junior Copywriter |
| Sanne Drogtrop | Wieden+Kennedy Shanghai | Head of Integrated Productions |
| Xiong Xiong | Wieden+Kennedy Shanghai | Digital Producer |
| Rhys Turner | Wieden+Kennedy Shanghai | Senior Web Developer |
| Leon Lin | Wieden+Kennedy Shanghai | Senior Planner |
| Carina Huang | Wieden+Kennedy Shanghai | Planner |
| Dino Xu | Wieden+Kennedy Shanghai | Business Director |
| Qinna Ye | Wieden+Kennedy Shanghai | Senior Account Manager |
| Xueer Ren | Wieden+Kennedy Shanghai | Senior Account Executive |
| Nicole Bee | Wieden+Kennedy Shanghai | Head of Project Management |
| Jessica Deng \ Kathy Zhan | Wieden+Kennedy Shanghai | Business Affairs |
| Fish Ho | Wieden+Kennedy Shanghai | Head of Design |
| Helen Yu | Wieden+Kennedy Shanghai | Designer |
| Jennifer Xhu | Kinetic | Head of OOH Team |
| Pierre Xu | Kinetic | OOH Lead and Project Coordinator |
| Him Chow | Kinetic | OOH Manager |
| Tendayi Chivero | Mindshare | Head of Media Strategy |
To communicate Nike global message ‘Running makes the world go round’, we hijacked the spherical metro city globe building in Shanghai and turned it into an interactive spinning globe that made runners literally feel on top of the world. On top of the building we installed a 5 metre invisible screen. Across the road runners could run on a treadmill and magically appear on top of the building. The quicker you ran, the quicker you made the world go round. Runners’ names were also projected onto the globe such as “Su Bing Tian makes the world go round” to deliver a strong message to China of the power of running, and encourage everyone across the nation to get out there and run.