| Title | GOOGLE ASSISTANT: TALK TO FUJI ROCK |
| Brand | GOOGLE JAPAN |
| Product / Service | GOOGLE ASSISTANT |
| Category | A11. Excellence in Brand / Music Sponsorship or Partnership |
| Entrant | GOOGLE Tokyo, JAPAN |
| Idea Creation | GOOGLE BRAND STUDIO APAC Tokyo, JAPAN |
| Production | JOEL CRUZ Tokyo, JAPAN |
| Production 2 | MASSIVE MUSIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Google Brand Studio APAC | Google Brand Studio APAC | Creative |
| Joël Cruz | Freelance | Director/Producer |
| Remy Busson | Freelance | Storyboard/Animation |
| Virginie Kypriotis | Freelance | Illustration |
| Massive Music Japan | Massive Music Japan | Sound Design |
| Naomi Oren | Freelance | Voice |
For the first time this year Fuji Rock was streamed live on YouTube. Fuji Rock Festival's organizers SMASH partnered with Google to create an Assistant app to encourage users to listen to the artist line up playlist, find their favorite artists, and watch the livestream. The viewer is pulled into a comic version of Tokyo. As a monster finds a playlist on Google Assistant, the viewer is flown through the countryside and into the hills of Naeba where Fuji Rock is held annually.
"Talk to Fuji Rock" was shown on Youtube as both an unskippable ad and a pre-roll ad shown during 7/12-7/29/2018 - two and a half weeks before and during Fuji Rock Festival.
Fans loved it. With nearly 4.7 million views on the film in less than 2 weeks, we saw uplift in Google Assistant usage with tens of thousands of unique sessions that helped drive the whopping 12.9 million livestream views on YouTube.
Fuji Rock Festival is Japan’s largest outdoor music event. This year, Google and YouTube digitized the festival for the first time. New audiences were able to “travel” right to the stage with a unique Google Assistant app. To promote the app, we created an animated journey through Japan starting with, “Hey Google, Talk to Fuji Rock”.
To promote the app, we created both an unskippable ad and a pre-roll YouTube animated journey through Japan starting with, “Hey Google, Talk to Fuji Rock”.