LABYRINTH

TitleLABYRINTH
BrandAMUSE
Product / ServiceMONDO GROSSO
CategoryA09. Excellence in Music Video
EntrantAVEX ENTERTAINMENT Tokyo, JAPAN
Idea Creation AVEX ENTERTAINMENT Tokyo, JAPAN
Idea Creation 2 HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN

Credits

Name Company Position
Nozomu Hayashi HAKUHODO DY media partner's creative director
Uno Motoki HAKUHODO planner
Yusei Kakizaki HAKUHODO Art director
Yuki Miyamoto HAKUHODO Produc's Producer
Takuma Hariu HAKUHODO Produc's Production Maneger
Takeshi Maruyama Freelance Director
Chigi Kanbe Freelance D.P.
Tatebe Yuzuru basecamp Assistant director
Sayuri Yamashita 3rd Hair make
Babymix Freelance stylist
Kosuke Nakazato Freelance offline editor
Tomoko Takahashi HAKUHODO Produc's compositor
Naotaka Takahashi L'espace Vision colorlist
Naoya Horiike & Wurren Sun asia vox coordinator
Jillian Meyers Freelance choreographer

The Campaign

The singer is an actress, but whenever an actress appears in a music video in Japan, she is usually given an acting role to play. But this video is different; she street dances with the aim of creating a feeling of uneasiness.

Creative Execution

The short versions of music videos are normally shown, but we attracted many viewers this time by releasing the full version for viewing on all devices.

The video has been viewed over 14 million times on YouTube, coming in at No. 8 in the Weekly Oricon Ranking, and setting a new personal record.

The music video has been viewed on YouTube more than 13 million times, and it has received a lot of positive feedback not only within Japan, but also from overseas. As such, we have great confidence in the quality of the video

The song is characterized by a loop of the same melody, and lyrics that describe a love with no way out, like a never-ending road. In order to portray the allure of this, the video was based on the idea of being “like a labyrinth,” which is also its title. We concentrated on drawing the viewer into the world of this music through the endless dance taken in a single cut, combined with the filming location in “Hong Kong, the labyrinth city.”

Links

Video URL