The Campaign

To helps people to eliminate mosquitoes we came up with an effective solution to eliminate mosquitoes. Scoop to kill, the Sand Abate installation was created to encourage people scoop the sand to eliminate mosquito larvaes before they grow and became threat.

Creative Execution

In Scoop to Kill campaign, The Abate sand sculpture installation was created to encourage people to scoop the sand and use it to eliminate mosquito larvae before they grow up and become a threat to people. With the collaboration and support from various parties, Abate sand has been dispatched though out all 77 provinces in Thailand.

Large amounts of sand are continuously being distributed nationwide. Patients with Dengue have decreased 18% from the previous year.

In this project, we used a variety of medias. But, ’Scoop to kill’s sand sculpture installation is our key media that helps us educate and raise awareness of mosquito population issue among Thai citizens. It is a media that tells people “This is the tool you can use to eliminate mosquitoes in your home area.”

Insights, Strategy and the Idea

We strongly believe that strategy is a crucial factor to the success of this campaign. That is why we cooperated with professional sculptors to make beautiful sand sculptures. With the art of sculpting involved in the process, we can grab more attention from the public and increase the impact on the elimination of mosquito larvae. Furthermore, in order to reach out to even more people, and to maximize results from citizens, we decided to install our sand sculptures at the landmark of each and every province in Thailand such as at a famous public park.