Title | MOON LIVE |
Brand | SONY MUSIC ENTERTAINMENT |
Product / Service | URU |
Category | B09. Use of Mobile |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
Production | SODA! COMMUNICATIONS Tokyo, JAPAN |
Production 2 | ADBRAIN INC. Tokyo, JAPAN |
Production 3 | BABEL LABEL Tokyo, JAPAN |
Production 4 | KIRIFUDA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Makoto Nagahisa | DENTSU INC. | Creative Director |
Yoshiyuki Imoto | DENTSU INC. | Art Director |
Teru Tsujinaka | DENTSU INC. | CopyWriter |
Seitaro Miyachi | DENTSU INC. | Web Director |
Motonobu Mibu | DENTSU INC. | Account Management |
Yohei Nemoto | Dentsu Public Relations | PR Planner |
Koichi Maeda | Dentsu Public Relations | PR Planner |
Nobuaki Arikata | Kirifuda | Technical Director |
Kenshiro Nakashima | Kirifuda | Programmer |
Shunsuke Kishi | Kirifuda | Programmer |
Tomohiro Ueno | Tomohiro Ueno | Web Designer |
Yuki Yamaguchi | adbrain | Graphic Disgner |
Noriko Morita | Sony Music Entertainment | Manager |
Shunichi Nakano | Sony Music Associated Records | Member |
Ryoma Yoshino | Soda Communications Inc. | Producer |
Shina Udagawa | Soda Communications Inc. | Production Manager |
Kentaro Shima | BABEL LABEL | Video Director |
Tadashi Sato | Freerance | Cameraman |
Kyohei Isobe | dadab | Editor |
As a result of limiting the promotion to a one night only Supermoon occasion we succeeded to motivate the audience to watch the promotional music video at the same time earned the interest of multiple media.
We developed a App which activates only when the camera recognizes a full moon to play the promotional music video. We created an experience as if viewers were watching a lunar concert from the earth.
As a result, "Moon Live" lead to 85 million views on its official YouTube channel. It was also seen on more than 100 media outlets, such as television shows and online news media.
Our endeavor was to use the beautiful Supermoon as a form of media for the first time.
By choosing the supermoon as a promotional media instead of the typical video hosting services, we aimed to achieve a higher brand image and to raise awareness of Uru.