| Title | SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN |
| Brand | SAIC-GM |
| Product / Service | CHEVROLET |
| Category | B08. Use of Digital Platforms |
| Entrant | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Idea Creation | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Media Placement | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Production | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| zhang ke | Hylink Shanghai | Deputy General Manager |
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet co-operated with the top 4 search engines in China to kick off the “Search engine for real life” digital campaign. Based on big data from search engine about users’ historical searching behaviors, Chevrolet tailormade an interesting portrait for each user and incurred social spreading by utilizing curiosity. Through online enrollment on urban life APP consumers were taken to experience the hot spots in key cities by a Chevrolet car. This campaign used multiple digital platforms to fulfill a thorough communication of Chevrolet new branding concept.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.