Title | MV AD SPOT |
Brand | MASTERD RCORDS |
Product / Service | SINGLE CD |
Category | B01. Use of TV & Other Screens |
Entrant | DENTSU INC. Osaka, JAPAN |
Idea Creation | DENTSU INC. Osaka, JAPAN |
Media Placement | DENTSU INC. Osaka, JAPAN |
Production | KOEI PLANNING, CO. Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Ryo Fujii | DENTSU INC. | Art director / Film director |
Aya Fukui | DENTSU INC. | Copywriter |
Tomoko Ando | KOEI PLANNING Co.,ltd | Producer |
Tomonori Izutani | KOEI PLANNING Co.,ltd | Production Manager |
Ayaka Yamamoto | KOEI PLANNING Co.,ltd | Production Manager |
Hijiri Funada | SUGOI inc. | Photographer |
Mei Nakai | Freelance | Stylist |
Miho Tanaka | Freelance | Hairstylist |
Yu Kato | Freelance | Editor |
MOHUKU chan | Tekito Company ICC. | CEO |
Shinya Muraoka | DENTSU INC. | Producer |
In order to create income sources other than idol fans' money, we thought of selling out MV as ad spot. And we actually made sales with "MV ad spot" at the MV of the idol 's song "Beboga!"
At the live event where idol fans gathered, we screened the MV with advertisement for the first time. After that, we released MV to all over the world on YouTube.
·We actually earned advertisement revenue from 37 campanies and devoted to supplementing the production cost. · CD sales ranked 2nd in Japan (indies). · Because the business model "MV ad spot" got alot of attention, this MV were picked up in many media (3 magazines, 1 TV station, numerous web media) while the idol was not famous at that moment. · We were able to make an opportunity for idol fans and staffs to think of idol funding.
We actually sold MV as an ad spot and gained money. We opened up the possibility of a new income source for idol.
· Target audience - idol fans · Media planning - Advertisement was posted on the new MV whose idol fans are desperately seeing. · Approach - Advertising creatives were planned according to lyrics and shooting scenes.