| Title | GREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE" |
| Brand | FRESH N' FAMOUS INC. - GREENWICH |
| Product / Service | GREENWICH PIZZA |
| Category | G01. Tangible Tech |
| Entrant | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Idea Creation | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| PR | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Production | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Joey David Tiempo | NuWorks Interactive Labs, Inc. | Executive Creative Director |
| Ryan Rubillar | NuWorks Interactive Labs, Inc. | Creative Director |
| Vandy Pesarillo | NuWorks Interactive Labs, Inc. | Creative Director |
| Nolan Fabular | NuWorks Interactive Labs, Inc. | Creative Director |
| Mark Lavin | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Pauline Ty | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Terence Eduarte | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Mica dela Rosa | NuWorks Interactive Labs, Inc. | Copywriter |
| Gab Hernandez | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Patricia Bautista | NuWorks Interactive Labs, Inc. | Client Services Director |
| Nika Ojeda | NuWorks Interactive Labs, Inc. | Account Supervisor |
| Hannah Sulit | NuWorks Interactive Labs, Inc. | Account Executive |
| Jeff Saez | NuWorks Interactive Labs, Inc. | Chairman & President |
| Tomas de Leon III | NuWorks Interactive Labs, Inc. | Director of Operations |
| Michel Hil Ng | NuWorks Interactive Labs, Inc. | Director of Technology |
| Kenneth Llave | NuWorks Interactive Labs, Inc. | Associate Business Unit Manager |
| Clyde Narte | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Patricia Tan | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Alexis Asual | NuWorks Interactive Labs, Inc. | Interactive Developer |
| Gianco Ante | NuWorks Interactive Labs, Inc. | Sound Design |
| Jordan Jacinto | NuWorks Interactive Labs, Inc. | Lead Animation (Game Animation) / Editor |
| Anton Da Rocha | NuWorks Interactive Labs, Inc. | Editor |
| Blanche Llanes | NuWorks Interactive Labs, Inc. | Editor |
| Robert Valdellon | NuWorks Interactive Labs, Inc. | Editor |
| Melody Santos | NuWorks Interactive Labs, Inc. | Editor |
| Ella Fucanan | NuWorks Interactive Labs, Inc. | Corporate Communications Officer |
| John Paul Sanchez | NuWorks Interactive Labs, Inc. | Corporate Communications Executive |
We know we can’t ask these kids to put down their phones and force them to talk to one another. So we made the mobile phone the center of their interaction. We’ve invented the Greenwich Gbox: the first ever pizza box multiplayer game console.
Using Bluetooth technology, the Gbox automatically links to a mobile phone that transforms it into a console. To match the box, we’ve created three addicting mobile games that can be played by a group of four and downloaded on google play. The more the friends played the game, the more pizza slices they consumed!
The Greenwich Gbox drew crowds during its launch at the World Pizza Day while further cementing the Greenwich’s appeal to the tech-savvy young Filipinos. Number of people who lined up for Gbox: 5,000 + Minutes of gameplay: 3, 840 + Number of pizzas scored: 21, 760 + The Greenwich Gbox will soon be available for delivery, along with new games to play with friends. Who would have thought that a simple pizza box can be a game changer?
Filipino kids are huge mobile gamers. In gaming lingo, ‘G’ means Game. ‘G’ also happens to be the Greenwich logo. By infusing the Filipino kids’ love for mobile gaming into their pizza experience, we made them put down their phones and enjoy each other’s company.
Application URL | Supporting Webpage