SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN

TitleSEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
BrandSAIC-GM
Product / ServiceCHEVROLET
CategoryA05. Automotive
EntrantHYLINK DIGITAL SOLUTIONS Beijing, CHINA
Idea Creation HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Media Placement HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Production HYLINK DIGITAL SOLUTIONS Beijing, CHINA

Credits

Name Company Position
zhang ke Hylink Shanghai Deputy General Manager

Creative Execution

Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.

Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.

Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.

Links

Video URL