Title | SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN |
Brand | SAIC-GM |
Product / Service | CHEVROLET |
Category | A05. Automotive |
Entrant | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Idea Creation | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Media Placement | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Production | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Name | Company | Position |
---|---|---|
zhang ke | Hylink Shanghai | Deputy General Manager |
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.