| Title | ACER APAC PREDATOR LEAGUE |
| Brand | ACER INDONESIA |
| Product / Service | PREDATOR GAMING SERIES |
| Entrant | BOUNCHE Jakarta, INDONESIA |
| Idea Creation | BOUNCHE Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Olvin Tan | Bounche Indonesia | COO |
| Heny Natalia | Bounche Indonesia | Account Manager |
| Rigina Felicia | Bounche Indonesia | Senior Account Executive |
| Maya Indriani | Bounche Indonesia | Digital Strategist |
| Yohanna Permata Sari | Bounche Indonesia | Creative Director |
| Felix Rivaldo | Bounche Indonesia | Lead Creative Designer |
| Zaky Nurahman | Bounche Indonesia | Social Media Specialist |
| Idris Douglas | Bounche Indonesia | Social Media Planner |
| Galuh Neftita | Acer Indonesia | Head of Marketing |
| Anandita Puspitasari | Acer Indonesia | PR and Digital Marketing Manager |
| Bopa Dharmestio Herdayana | Acer Indonesia | Digital Marketing Communications |
| Haris Mahdiredha | Acer Indonesia | Digital Marketing Communications |
In order to build awareness and engagement, we introduce the APAC Predator League to the market, a gaming tournament that was held across all 8 participated countries across Asia Pacific to find the best e-sports players that will represent each country to battle for the Final Round in Indonesia.
The campaign timeline started from October 2017, we do always on digital contents by seeding contents related to esports and Acer Predator products launch. During the period of contents seeding, we also implement the roadshow events with some i-cafes across several cities in Indonesia. To strengthen the presence of Acer Predator, we announced official Brand Ambassador and held several community gatherings to engage the audiences. At the end, on January 2018 we host the Grand Final of the APAC Predator League in Indonesia and all 8 participated countries are invited to represent their country and battle to win the Grand Prizes. The scale is across Asia Pacific and we do PR campaigns as well to support this final event.
We managed to get results as below: * More than 321 millions #APACPredatorLeague campaign reach * More than 2,3 millions campaign engagements generated * 1,12 millions live streaming video views during the Grand Final * Generated 748 News Clips worth of more than 2,4 millions USD PR Value * Bring in around 62K website visitors during the campaign period * Achieve MURI Record for the first Giant LED Live Streaming in Indonesia Based on this campaign the impact to Acer’s business according to Bloomberg are: * Revenue from gaming gear almost doubled in January 2018 * Acer’s shares gained as much as 2.9% increase * One of the key factors of the growth is contributed by Acer’s gaming line
Acer Predator League campaign run on many channels with the main Grand Final event that was held in Jakarta, Indonesia. Digital act as the backbone of the marketing channel to reach out all the audiences and engage the communities. With the support from medias, PR lead the communication channel for Acer Predator's brand presence. And last but not least, the roadshows act as the activation and direct engagements to all the e-sport players.
In order to tap into the gaming industry, we need to bring the crowds and from what we analyse, what bring the crowds mostly are the battle among e-sport players and community gathering. By using that approach, our strategy is to engage them by working collaboratively with i-cafe to do a series of roadshows to find the candidate for represent Indonesia in the grand final battle. Aside of roadshows, we also engaging relevant KOLs to boost the campaign and announce the official Brand Ambassador to represent Acer Predator brand into the audiences. The grand final event is the big bang awareness of the campaign and it’s consolidated awareness from the previous series of roadshows and always on digital contents and campaigns.