CREATIVE FLOW_ER

TitleCREATIVE FLOW_ER
BrandFUJI XEROX CO., LTD.
Product / ServiceCORPORATE
CategoryA03. Technological Development
EntrantMcCANN TOKYO, JAPAN
Idea Creation McCANN TOKYO, JAPAN
Production PARAGON Tokyo, JAPAN
Production 2 LITTLESOFTWARE INC. Tokyo, JAPAN

Credits

Name Company Position
ISAMU NAKAMURA McCann Tokyo EXECUTIVE CREATIVE DIRECTOR
SHUN MATSUZAKA McCann Tokyo CREATIVE DIRECTOR
RYOSUKE YOSHITOMI McCann Tokyo CREATIVE PLANNER
CHIAKI KOBAYASHI McCann Health Japan COPYWRITER
EMIKO SAWAGUCHI McCann Health Japan COPYWRITER
MIYOKO OHKI McCann Worldgroup Japan PR DIRECTOR
AYUMI UESAKA McCann Tokyo PR PLANNER
YOSUKE OKAWA One JAPAN CHIEF PRODUCT MANAGER
TATSUO KAWAHARA Littlesoftware Inc. BRAIN CONSULTANT
IORI KAWAHARA Littlesoftware Inc. BRAIN CONSULTANT
NAOMI MATSUMURA Littlesoftware Inc. BRAIN CONSULTANT
TSUMI FUKUDA Littlesoftware Inc. BRAIN CONSULTANT
YU MIYAZAKI 301 Inc. ART DIRECTOR
RYUTA YOKOZAWA Paragon Inc. PRODUCER
DAISUKE INOUE Paragon Inc. CONTENTS DIRECTOR
GO SAKAI Paragon Inc. PRODUCTION MANAGER
Riz Lau LIKI inc. MOVIE DIRECTOR & ANIMATOR
HIROYUKI KANDA REMODELPARTNERS VISUAL ENGINEER
HIROTSUGU HOSIKAWA MonsterSmith PHOTOGRAPHER
TOSHIHIRO SETOJIMA NOMURA RESEARCH INSTITUTE, LTD. SOFTWARE ENGINEERING MANAGER
ATSUSHI MORIKAWA One JAPAN ROBOT ENGINEER
KAZUYA YOSHINARI One JAPAN ROBOT ENGINEER
YUTAKA SAKAI ROBOT ENGINEER One JAPAN
RYUTA SASAKI One JAPAN ROBOT ENGINEER
HANAKO KARIYA One JAPAN ROBOT ENGINEER
MASASHI HACHIYA One JAPAN MINDFULNESS SUPERVISOR
MANA IDE One JAPAN MEDITATION SUPERVISOR

Execution

13 July 2016 - Ideation started 10 September 2016 - Idea agreed 30 October 2016 - System requirements agreed 1 March 2017 – Finished developing prototype model 10 March 2017 - Exhibited at SXSW (Texas USA) 10 May 2017 – Finished developing updated prototype model 2.0 28 June 2017 - Exhibited at AI EXPO (Tokyo Japan)

The Campaign

Instead of replacing humans, what if artificial intelligence and robotics could enhance human’s. As creativity grows in importance, we used AI, data and robotics to improve human creativity in business. We made a world’s first robot SHIRO-MARU that can lead mindfulness meditation to heighten human creativity. The robot will guide you into meditation analyzing your real-time emotional state. This program was designed with neuroscientists and experts in mindfulness to collect and analyze emotion data from brainwaves.

Creative Execution

This program was designed with the help of neuroscientists and experts in mindfulness to collect and analyze emotion data from brain waves. Using an EEG sensor, the program determines your “Creative Flower” from among 5 brain wave types. Creative Flower indicates your flow state, which shows your current level of creativity. Over 60 emotions we’re identified in real-time. to develop just the right mindfulness method for each person’s state-of-mind. For example, if a participant was suffering from acute anxiety, then Shiromaru would lead them in mindfulness meditation that will alleviate the anxiety. The Creative Flower will open up and bloom according to your state of flow. “Flow” is a state of deep meditation. As you near this state, both your right and left brain become active, sharpening your instincts and heightening your ability to think logically, putting your mind in a highly creative state.

-Being implemented in various company trainings such as IBM, Yahoo! Japan, Shiseido, Fujifilm, ANA as a prototype. - A collaboration with a pro football team URAWA RED DIAMONDS LADIES to develop a test to improve the players’ creativity. - We conducted a survey where 50 people to have them meditate regularly.( Research to be done by mid Dec.) - Intuition and Inspiration 7.3%UP - Happiness 9.2%UP - EQ 11.6%UP - Resilience 15.8%UP

This project is an effort to improve people’s creativity through the use of robotics, neuroscience, and mindfulness. It is a challenge to heighten creativity through technology, as creativity will be the most important ability that humans will need to have in this century.

Links

Supporting Webpage