| Title | LIFELINELUNCHBOX |
| Brand | HAKUHODO I-STUDIO |
| Product / Service | LIFELINELUNCHBOX |
| Category | A01. Innovative Technology |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Idea Creation | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Media Placement | HAKUHODO I-STUDIO Tokyo, JAPAN |
| PR | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuro Nakajima | HAKUHODO i-studio | Creative Director |
| Yosuke Sasagaki | HAKUHODO i-studio | Art Director |
| Junpei Kawasaki | HAKUHODO i-studio | Producer |
| Takafumi Kato | HAKUHODO i-studio | PR |
| Miki Senoo | HAKUHODO i-studio | PR |
| Marie Sato | HAKUHODO i-studio | PR |
| Yoshimasa Yokoyama | HAKUHODO i-studio | Technical Director / Frontend Engineer |
| Mika Nakagawa | HAKUHODO i-studio | Designer |
| Shunichi Izawa | HAKUHODO i-studio | Frontend Engineer |
| Yuuki Kobayashi | HAKUHODO i-studio | Frontend Engineer |
| Hiroshi Koi | HAKUHODO i-studio | Technical Director |
| Toshihiko Shindo | HAKUHODO i-studio | Hardware Engineer |
| Hiroto Tsuchiya | HAKUHODO i-studio | Backend Engineer |
| Yuta Hirakawa | HAKUHODO i-studio | Programmer |
| Takafumi ooyama | HAKUHODO i-studio | Programmer |
| Maiko Shimada | TAIYO KIKAKU | Producer |
| Leo Otake | TAIYO KIKAKU | Production Manager |
| Kanna Naiki | TAIYO KIKAKU | Production Manager |
| Tsuyoshi Okawa | TAIYO KIKAKU | Production Manager |
| Aika Miyake | Freelance | Director/Editor |
| Andrzej Rudz | Freelance | Cinematographer |
| Chris Rudz | Freelance | Cinematographer |
| Rina Hirasawa | Dadab | Animator |
| Akari Tatsumi | TAIYO KIKAKU | Mixcer |
| Sam Bilen | Primary Color Music | Music |
| Bruce Nachbar | Freelance | Copy Writer |
November 2017 - Start of the project, budgeting December 2017 - Devise designing, antennas set January 2018 - Testing February 2018 - Service open
The number of accidents have tripled in the past 3 years. We have developed a new approach making it into something that we are already used to carrying it around - lunchbox, therefore we can decrease the number of accidents and save lives.
LifeLineLunchBox is an IOT lunch/bento box that you can register for online and receive at the mountain base. The lunch box contains a (dedicated) LWPA wireless module including a GPS sensor and battery so that just by walking around with the box, it is able to send its location information in real time. It is also packed with a handmade meal. By pressing the button once, it signals when it is "lunch time", and by pressing the button repeatedly, it sends a "SOS" signal in case of an emergency.
We have prepared a special lunchbox, which can be easily carried around, for the increasing number of foreign tourists who enjoy outdoor activities. By putting local gourmet inside a lunchbox that is embedded with the latest technology, the lunchbox is designed to change the negative and unpleasant topic of accident safety measures into a positive experience that people would want to actually use. In 6 months, we calculated over 400 users had underwent this experience, and we collected over 35,000 points of information data. At the beginning of the season, we started at 1 location, but by the end of the season we expanded to 13 locations. Through media, this idea has reached both domestic and international tourists.
Marrying our cutting-edge technology with an item that everyone loves, we created an innovating travel companion that will keep you safe and well fed. LifeLineLunchBox is a completely new approach on safety in the mountains. LPWA is an energy efficient wide range transmission system, that can have a range of 100~200km in the mountains where there is no cellphone signals. We have collaborated Japanese delicious lunchbox with LPWA to make GPS device a necessity.