| Title | KFO - THE MOST FLY MEAL EVER! |
| Brand | KFC INDIA |
| Product / Service | SMOKY GRILLED WINGS |
| Category | A02. Applied Innovation |
| Entrant | BLINK DIGITAL Mumbai, INDIA |
| Idea Creation | BLINK DIGITAL Mumbai, INDIA |
| Media Placement | BLINK DIGITAL Mumbai, INDIA |
| Production | BLINK DIGITAL Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| dooj ramchnadani | Blink digital | CEO |
| Rikki Agarwal | Blink digital | Account Director |
| Jana Colaco | Blink digital | Copywriter |
| Mayur bet | Blink digital | 3d modeler |
| Tanushri Narang | Blink digital | visual designer |
Development start: December 10th 2017 Prototype 1: December 28th, 2017 Prototype 2: January 7th, 2018 Final product: January 12th, 2018 Live date: January 14th, 2018
Insight: Customers are always looking for better experiences. What better than the experience of assembling and flying their own drone! Intention: To give customers the delight of flying something different on Makar Sankranti. And it doesn't get cooler than a drone!
How it works: The box is fitted with pop-out parts and an instruction manual guiding the consumer in step-by-step assembly. Components: 4x High speed motors 2x Propeller A 2x Propeller B 4x Fasteners for motors 350mah Rechargeable Battery Drone Controller Board with Wifi Mobile App as a controller Platforms: Digital An application was created to operate the DIY drone called KFO. The app is live on Playstore and iOs app store.
Long term outcomes: News of the Smoky Grilled Wings meal box spread like wildfire, with tech-enthusiasts across the globe wanting to get their hands on the 'most fly meal ever.' Social media was abuzz with videos, reviews, and just pure excitement. The KFO was seen as the next best thing from the 'House of KFC.' Results/Success: Global Impressions: 23.9 billion Online Engagements: 1 million + Portals such as Unilad Tech, Engadget, Wave 3 News, Entrepreneur, Slash Gear, among others, have amplified the KFO launch news on their social media properties. Eg: http://www.bgr.in/how-to/kfc-india-launches-a-diy-drone-called-the-kentucky-flying-object-heres-how-it-flies-and-how-you-can-get-it/ https://www.engadget.com/2018/01/24/kfc-is-selling-a-chicken-wing-box-that-doubles-as-a-drone/
KFC is a QSR brand with delivery at its core. Smoky Grilled Wings being a new product in the market, was packaged in a DIY drone box to give customers not just an innovation delivered at their doorstep, but an experience that took flight on Makar Sankranti! At a time when drone delivery wasn't a novelty, a box that doubles as a drone and factors in the joy of assembling something with ones own hands, was a real game-changer.