Execution

2/15: Project kick-off 3/10 : Content draft plan confirm. 4/5 : Character + UI / UX design confirm. 5/2 : Animation Deisgn confirm. 4/8 - 5/2 : Server Development. 4/6 - 5/2 : Content Software Development. 4/22 - 5/2 : Control software development. 5/2 : Display pannel design confirm. 5/16 : Display install.

The Campaign

- Insights : Let’s design a school bus where non-verbal communication becomes possible! - Purpose : To provide with a variety of functions that would make the long commute hours fun for the students a) A way to talk with a friend sitting in a seat far away b) A way to send pictures and letters to friends c) Selfies taken with the camera installed on the window can be sent to the parents’ phones - Research and Considerations : A large number of students had turtles as pets, so turtle was chosen as the friendly representative of UI. This character serves as a guide so the students can use the window intuitively.

Creative Execution

- How it works : An animated turtle character appears on the window of the school bus, guiding the students to use the following functions a. Interaction with the turtle character b. Conversations with the turtle character c. Conversation with friends in other seats d. “Word Chain” game with all the friends in the bus e. Sending messages and pictures to parents’s mobile devices, outside of the bus - Components : Each individual special-window module consists of a TOLED display, IR touch sensor, a camera and a PC to work as a client server. All of these client servers are connected through a LTE router that was connected to a control server & a control panel. The control panel allows for control on the screens projected on the display panels, and the control server allows for external communication through a web server, so the children can send pictures and messages to their parents. - An user interface that serves as a non-verbal communication platform : Based on an universal design that stems from an experience most people share, that would allow for easy usage

- Through the design of “Chatty School Bus”, we were able to transform the boring commute hours into the most fun time of the day - First attempt in the world to create a non-verbal UX for students with hearing impairments, on a school bus. - People who were inspired by the school bus design and the campaign filed for a petition against the government demanding more institutions for the impaired, and as a result the government announced its plans to build 2 new special schools and to instate 66 special classes within regular schools, by 2022. - The campaign received praises for the design that made hearing-impaired students’ commute fun, in that it was CSR campaign that was approached from a point of view well-suited for a car company.

We developed and installed special displays, which kids can watch, write on, and send messages through, inspired by our experiences of blowing and writing on windows.