Title | RELÚMINO |
Brand | SAMSUNG ELECTRONICS |
Product / Service | RELÚMINO |
Category | A05. Health & Wellness Tech |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation 2 | SAMSUNG ELECTRONICS Suwon City, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | SAMSUNG ELECTRONICS Suwon City, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jaiil Lee | Samsung Electronics | Vice President |
Junghoon Cho | Samsung Electronics | Creative Leader |
YongNam Kim | Samsung Electronics | C-Lab |
Seungchan Kim | Samsung Electronics | C-Lab |
HanByul Jeon | Samsung Electronics | C-Lab |
Chanwon Lee | Samsung Electronics | C-Lab |
Myungsup Sim | Samsung Electronics | C-Lab |
Chaehyun Yoo | Samsung Electronics | Public Relations |
Yeultak Sung | Samsung Electronics | Facilitator |
Youngin Bae | Samsung Electronics | Facilitator |
Suhyeon Baek | Samsung Electronics | Executive Vice President |
Kwang Yeol Jeong | Samsung Electronics | Vice President |
Soomin Kim | Samsung Electronics | Principal Professional |
Sukjun Yoon | Cheil Worldwide | Senior Vice President |
Seunghoon Kang | Cheil Worldwide | Producer |
Jun Young Park | Cheil Worldwide | Producer |
Jinhong Lee | Cheil Worldwide | Producer |
Jeungmin Choi | Cheil Worldwide | Account Executive |
Relúm?no supports the user vision using the backside camera of smartphone when the device is connected to VR device. The app alters the camera images to correct the vision of user (enhancing contrast, zoom in/out, color change, etc.). Other devices with similar functions are worth 10,000 dollars. The users also must visit the manufacturers by themselves. On the contrary, Relúm?no is innovative since it is free for everyone if they have Galaxy smartphones and Gear VR devices.
VR(virtual reality) is commonly associated with gaming and entertainment. However Team Relúm?no saw VR technology differently and has made up with an extraordinary way to use VR headsets as a visual aid for the visually impaired. The visual aid application processes images from videos projected through the rear camera of a smartphone and makes the images visible to people with low vision. Specifically, its major features include: ? Magnifying and minimizing image size; ? Highlighting the image outline; ? Adjusting color contrast and brightness; ? Reversing color for reading ; ? Image re-mapping (i.e., moving portions of the visual field to a different location) for those with tunnel-vision and blind-spot vision; ? Omni-focal function (i.e., setting the mode differently when looking front and down); and ? Screen color filtering. Relúm?no brings people with low vision an affordable solution that is accessible, cost-effective, and easy to use.
The movie recorded over 30 million views after just a month of release. Major domestic press companies introduce it to the public. Countries that recorded the most views were Thailand (24%), Vietnam (22%) and Indonesia (21%). There were replies such as "heartwarming" and "it made me look people with visual impairment differently." Furthermore, there were three times more questions about Relúm?no app on the homepage and the app download counts was increased by 30%.