| Title | SOS WAITING |
| Brand | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
| Product / Service | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
| Category | B03. Fundraising & Advocacy |
| Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Idea Creation | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Simon Welsh | J. Walter Thompson Hong Kong | Chief Creative Officer |
| Wilson Ang | J. Walter Thompson Hong Kong | Group Creative Director |
| Max Fung | J. Walter Thompson Hong Kong | Associate Creative Director |
| Edmond Leung | J. Walter Thompson Hong Kong | Art Director |
| Sam Chow | J. Walter Thompson Hong Kong | Art Director |
| Jocelyn Tse | J. Walter Thompson Hong Kong | Head of Strategic Planning |
| Ho Tsz Chung | J. Walter Thompson Hong Kong | Director of Client Services |
| Anthony Leung | J. Walter Thompson Hong Kong | head of TV Production |
| Pocky Chau | J. Walter Thompson Hong Kong | Assistant Producer |
To raise awareness of the urgent need for more donors, we spoke to people while they were experiencing a slightly frustrating wait of their own. We recorded real patients who were waiting for organ donations and gave their messages to Hong Kong’s largest call waiting IT service provider. So while you’re waiting for your call to be answered, you hear a message from people who have been waiting years for something far more important.