Title | SKIP THIS HEADACHE |
Brand | PANADOL |
Product / Service | PANADOL RAPID |
Category | A01. OTC Medicines |
Entrant | GREY Singapore, SINGAPORE |
Idea Creation | GREY Singapore, SINGAPORE |
Media Placement | PHD SINGAPORE, SINGAPORE |
Production | HOGARTH WORLDWIDE Singapore, SINGAPORE |
Production 2 | GREYWORKS Singapore, SINGAPORE |
Production 3 | 116 PICTURES Ho Chi Minh City, VIETNAM |
Production 4 | NO SMOKE PRODUCTIONS New York, USA |
Production 5 | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Marthinus Strydom | Grey Group Singapore | Executive Creative Director |
Haniah Omar | Grey Group Singapore | Senior Art Director |
Sara Badr | Grey Group Singapore | Senior Copywriter |
Rasyiqah Rahman | Grey Group Singapore | Copywriter |
Brenda Chung | Grey Group Singapore | Group Account Director |
Keith Koh | Grey Group Singapore | Associate Account Director |
Lena Huang | Grey Group Singapore | Account Manager |
Christopher Cheah | Hogarth Worldwide | Audio Producer |
The film is a headache in itself. It's set at a wedding reception, where a bridesmaid sits alone. A male guest sits himself down comfortably beside her with an air of confidence and an obnoxious opening line. She shyly entertains him in the beginning. Then he goes on and follows it up with more excruciatingly painful, self-centred comments and self-praises. Not only is he increasingly becoming a headache, the situation she is in is turning into one too. The background noises - drunk newlyweds, the screaming child, and broken wine glasses create the atmosphere that is a growing headache. From the sixth second, the film encourages the audience to skip this headache fast with Panadol Rapid through YouTube's Skip Ad button. The film continues for about a minute and a half and ends with the man unintentionally giving her relief from his presence by leaving to get her a drink.