SON

TitleSON
BrandUNILAB
Product / ServiceCORPORATE
CategoryC01. Corporate Image & Communication
EntrantSEVEN AD Taguig, THE PHILIPPINES
Idea Creation SEVEN AD Taguig, THE PHILIPPINES
Production FILM PABIRKA Makati City, THE PHILIPPINES

Credits

Name Company Position
Teeny Gonzales Seven A.D. Chief Executive Officer and Chief Creative Officer
Russ Molina Seven A.D. Executive Creative Director
Maki Correa Seven A.D. Deputy Executive Creative Director
Argem Vinuya Seven A.D. Creative Director
Randy Mutuc Seven A.D. Senior Copywriter
Mai Basilio Seven A.D. Senior Art Director

Brief Explanation

This is a story of a mother’s journey in raising and taking care of her son. What makes this particular story unique is this mother’s challenge of dealing with a son who seems to be “different”. Despite battling with self-doubt and hardships, the mom tries her best to unconditionally love and nurture his son. So she stays by his side no matter what. Through it all, the mother was able to show her love and concern for her son as well as care for herself with all the medicines of Unilab helping her along the way. In the end, to her surprise, all that she did for her son, her sacrifices and even her little gestures of love were apparently appreciated by her son. All of which was captured in a masterpiece inspired by his mother.

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