The Campaign

Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga). So we found the way to turn exercise routine into a life-saving class, introducing “CPROBIC” , a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

Creative Execution

“CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

- Almost 100% of people who joined the class practiced CPR for the first time. - More than 1,000 class-goers are now CPR-able and ready to perform CPR in real life. - CPROBIC created a new way of learning CPR. - CPROBIC has become a national conversation in Thailand And internationally. CPROBIC has over 1 million media impressions

Doing the wrong CPR has been an issue for Thailand for a long time. And since exercise trend become popular among Thai people Virgin Active found this opportunity to introduce a brand experience campaign,“CPROBIC”, an activation class that integrates hand-only CPR procedure into an exercise routine by incorporating with Bosu ball. The CPROBIC turns fitness-goer into skilled life-savers,while helping them burn 165 calories in 15 minutes.

Learning the lifesaving skills of CPR is serious, in structional and disengaged. The only way to automatically perform CPR in a real situation is to constantly practice. So,“CPROBIC” turns CPR-learning into a daily exercise routine, a new kind of entertaining activity by intergrating hands-only CPR procedure into exercise class. A fun way to burn 165 calories in 15 minutes with the incorporatation of Bosu ball and beating music that play along to match pacing rhythm of CPR (tempo of 100-120 beat per minutes). The class is led by CPR-certified trainers from Virgin Active. CPROBIC has become a more engaging way to learn CPR that also is also good for participant self-health.