| Title | MISSING THING |
| Brand | MERCARI, INC. |
| Product / Service | MERCARI |
| Category | B06. Retail |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DOORS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shumpei Murata | DENTSU INC. | Creative Director |
| Shumpei Murata | DENTSU INC. | Copywriter |
| Wakana Suzuki | Freelance | Director |
| Masashi Hanada | doors | Producer |
A woman lost her book which her mother bought her. By accident her father found the same book in Mercari. Finally she got her book which she lost. However, that book is literally "her book" from the name which her mother wrote long time ago. Things which you throw away might be someone's treasure. Please sell it in Mercari.