| Title | THE MYSTERY OF SPRING ROLLS |
| Brand | UNILEVER CHINA |
| Product / Service | UNILEVER FOOD SOLUTIONS |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | HAVAS TAIWAN, CHINESE TAIPEI |
| Idea Creation | HAVAS TAIWAN, CHINESE TAIPEI |
| Production | GREATLAND FILMS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Fish Chen | Havas Taiwan | Chief Creative Officer |
| Chinchin Chien | Havas Taiwan | Group Creative Director |
| Noger Chen | Havas Taiwan | Associate Creative Director |
| Yoyo Wu | Havas Taiwan | Associate Art Director |
| Kevin Ho | Havas Taiwan | Group Account Director |
| Agatha Ho | Havas Taiwan | Digital Planning Associate Director |
| Kelly Chang | Havas Taiwan | Senior Account Executive |
| Lo Ging-zim | free | Director |
| Huang yu-ming | Greatland Films | Production producer |
Chefs in China stand a low social position. To enhance their reputation and dig out the true meaning behind the meal, Unilever released a social video, ”The Mystery of Spring Rolls,” telling a story of a chef, who left home and fought from his young age. From his grandma’s spring rolls, he realized if one meal would be able to impress the guests’ mind it must be cooked wholeheartedly. This film has received a wide range of positive feedbacks in the chef’s social network after released on Chef Day. It vividly describes the hard work of apprentice cook and reveals all the efforts and struggle of chef career, which makes them really proud of being a chef.