YOUTUBE 'BENTO BOX'

Short List
TitleYOUTUBE 'BENTO BOX'
BrandGOOGLE
Product / ServiceYOUTUBE ACADEMY
CategoryC03. Screens & Events
EntrantBBH CHINA Shanghai, CHINA
Idea Creation BBH CHINA Shanghai, CHINA
Production RADICAL MEDIA Shanghai, CHINA

Credits

Name Company Position
Sonny Hu Google Creative Director
Xuan Pham Google Creative Director
Arto Hampartsoumian BBH CHINA Executive Chairman
Christine Ng BBH CHINA CEO
Maya Yuen BBH CHINA Business Director
Arthur Tsang BBH CHINA Chief Creative officer
Kelly Pon BBH CHINA Executive Creative Director
Darren Leong BBH CHINA Creative Director
Minn Liu BBH CHINA Art Director
Penny Woo BBH CHINA Producer

Brief Explanation

This story is about a Chinese boy arriving on foreign soil. He’s new kid, and he’s also so different that he feels no one wants to get to know him. This is most evident everyday at lunch, where his Asian rice box is a stark contrast from the lunchboxes other kids full of sandwiches and fruits. How he wishes his lunch looked like theirs. As the days go by he gets more and more withdrawn – even leaving his lunches uneaten. Mum notices and knows there must be a way, without compromising who he is. The next day, he opens his lunchbox to a surprise – a beautiful bento depicting a cute Panda, the symbol of his hometown Chengdu. The other kids notice and flock around him. It’s the first step to his integration and making friends. So don’t change who you are, tell your story the right way.