| Title | BIRTH |
| Brand | SINGAPORE LIFE |
| Product / Service | LIFE INSURANCE |
| Category | B11. Consumer Services |
| Entrant | DENTSU SINGAPORE, SINGAPORE |
| Idea Creation | DENTSU SINGAPORE, SINGAPORE |
| Idea Creation 2 | DENTSU X Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ted Lim | Dentsu Singapore Pte Ltd | Chief Creative Officer |
| Andy Greenaway | Dentsu Singapore Pte Ltd | Executive Creative Director |
| Mike Middleton | Dentsu X | Creative Director |
| Andy Greenaway | Dentsu Singapore Pte Ltd | Copywriter |
| Nick Licence | Dentsu Singapore Pte Ltd | Copywriter |
| Zee Yeo | Dentsu X | Copywriter |
| Mike Middleton | Dentsu X | Art Director |
| Matthew Crescenzo | Dentsu X | Art Director |
| Trevor Lim | Dentsu Singapore Pte Ltd | Art Director |
| Mustapha Zainal | Dentsu X | Art Director |
| Joanna Lim | Dentsu X | Junior Art Director |
| Jaspreet Kaur | Dentsu X | Account Director |
| Stephanie Holzhubur | Dentsu X | Account Director |
| Georgia Tan | Dentsu X | Account Executive |
| Brenda Yew | Dentsu X | Account Executive |
| Sonya David | Dentsu X | Strategic Planner |
| Michelle Tan | Dentsu Singapore Pte Ltd | Senior Producer |
| Hailey Michelle Bartholomew | You Can't Be Serious | Director |
| Hailey Michelle Bartholomew | You Can't Be Serious | Cinematographer |
| Jeremiah Marcelo | Dentsu Singapore Pte Ltd | Editor |
| VHQ Singapore | VHQ Singapore | Post Production |
| Rennie Gomes | Yellowbox Studios | Music Arranger |
| Ricky Ho | Yellowbox Studios | Music Arranger |
In a market dominated by the established global insurance players, SingLife was about to change the game. They were the first to launch 100% online insurance service in Singapore. We wanted to cut-through the sea of sameness and get the attention of a nation. To celebrate parenthood in the most authentic, personal and engaging way. Our launch films were not about lofty dreams and products. It was showing real couples going through real emotions as and when their child is born. Singlife overnight became the talk of the nation and our work was regarded as one of the most progressive narratives of the year in Singapore.