| Title | QBE - SAFER ROADS |
| Brand | QBE |
| Product / Service | QBE - SAFER ROADS |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | THE CORE AGENCY Sydney, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christian Finucane | The Core Agency | Creative Partner |
| Jon Skinner | The Core Agency | Creative Partner |
| Simon Rich | The Core Agency | Strategy Director |
| Kevin Macnamara | The Core Agency | Senior Copywriter |
| Simone Parravicini | The Core Agency | Senior Art Director |
| Jane Callister | The Core Agency | Managing Director |
| Rebecca Scott | The Core Agency | Senior Account Director |
| Joseph Rosslind | The Core Agency | Senior Account Manager |
| Bill Doig | The Core Agency | Senior Producer |
| Apple Stuart | The Core Agency | Producer |
| The Glue Society's Pete Baker | The Glue Society | Director |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Josh Mullens | Revolver/Will O'Rourke | Executive Producer/Head of Projects |
| Nicole Crozier | Revolver/Will O'Rourke | Producer |
| Jasmin Helliar | Revolver/Will O'Rourke | Producer |
| Geoffrey Simpson | Revolver/Will O'Rourke | Director of Photography |
| Enzo Iacono | Revolver/Will O'Rourke | Production Designer |
| Josh Geelan | Revolver/Will O'Rourke | Photographer |
| The Glue Society Studios | The Glue Society Studios | Offline Post |
| Luke Crethar | The Glue Society Studios | Editor |
| Vandal | Vandal | Online Post/Grade |
| Sarah Dicks | Vandal | Senior Producer |
| Lukas Farry | Otis Studios | Audio Post & Music |
| Alejandro Gomez | Otis Studios | Audio Post & Music |
We created a road safety campaign for QBE Insurance to raise awareness of the devastating emotional impact vehicle accidents have on families. With this in mind, the creative agency’s idea was to tell this story through a child’s voice. We placed South Australian children at the heart of the campaign to draw on the emotional connection with their parents. We collaborated with a class of school children, to not just appear in the creative, but also help make it. The online film and TV ads we created were then revealed to their parents at a special event at their school. Within the creative, the children share their treasured moments captured in family photographs. These photos then become a visual metaphor for cars in the film – crashing into trees, lamp posts, and each other in super slow-motion.