THE BRIEFCASE

TitleTHE BRIEFCASE
BrandSINGAPORE AIRLINES
Product / ServiceSINGAPORE AIRLINES
CategoryB07. Travel
EntrantTBWA\SINGAPORE, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 THE PROSECUTION FILM COMPANY Singapore, SINGAPORE
Production 3 FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE

Credits

Name Company Position
Gary Steele TBWA\Singapore Executive Creative Director
Hagan de Villiers TBWA\Singapore Executive Creative Director
Jennie Morris TBWA\Singapore Creative Director
Claudia Ribeiro TBWA\Singapore Senior Copywriter
Weicong Chong TBWA\Singapore Art Director
Dawn Lee TBWA\Singapore Group Head, Brand Team Management
Harish Nambiar TBWA\Singapore Group Account Director
Calgary Ying TBWA\Singapore Account Manager
Michael Chadwick TBWA\Singapore Executive Planning Director
Yanting Wong TBWA\Singapore Planner
Richard Mayo-Smith SixToes.TV Executive Producer
Warren Klass The Prosecution Film Company Director
Fuse Adventures In Audio Fuse Adventures In Audio Sound Studio

Brief Explanation

The Briefcase tells the touching story a father who frequently travels for work. Each time he flies, his young daughter hides a surprise in his bag. These endearing gifts keep their bond strong when the father is away. As she grows older and moves away from home, dad stops finding the little gifts, which leaves him with a bittersweet feeling – he’s proud of the woman she’s become, but he also misses his little girl. One Christmas, however, she brings back the tradition with the biggest surprise yet.

Links

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