Title | AIR ASIA_ROAD LESS TRAVALLED |
Brand | AIRASIA BERHAD |
Product / Service | MALAYSIAN LOW-COST AIRLINE |
Category | B07. Travel |
Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Idea Creation | NAGA DDB TRIBAL Petaling Jaya, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Alvin Teoh | Naga DDB Tribal | Executive Creative Director |
Paul Lim | Naga DDB Tribal | Deputy ECD |
Sharon De Silva | Naga DDB Tribal | Head of AV |
Chris Chan | Naga DDB Tribal | Head of Project Management |
Rachel Hoo | Naga DDB Tribal | Art Director |
Paul Lim | Naga DDB Tribal | Writer |
Candice Chhoa | Naga DDB Tribal | Writer |
Terri Chua | Naga DDB Tribal | Client Service Director |
Jeevan Segaram | Naga DDB Tribal | Account Director |
Lee Boon Hsin | Naga DDB Tribal | AV Producer |
Carolyn Chon | Directors Think Tank Sdn. Bhd | Film Director |
Pete Singh | Directors Think Tank Sdn. Bhd | Executive Producer |
Arvintharan | Directors Think Tank Sdn. Bhd | DOP |
Sare Raman | Directors Think Tank Sdn. Bhd | Producer |
Sean | Directors Think Tank Sdn. Bhd | Offline Editor |
APV Media | APV Media | Post Production |
Fuse Adventures in Audio | Fuse Adventures in Audio | Audio Production |
AirAsia create a campaign to promote their unique destinations in China and India. A script and the brief to "shoot anything that doesn't resemble the typical travel commercial", creative and production teams put money where the mouth is, and set out to capture the beauty of discovery the way a discerning traveler would. One of the main highlights on this job was being able to curate the itinerary. Getting the team to travel in an overnight train in China was probably something they didn't expect to be doing.