AIR ASIA_ROAD LESS TRAVALLED

TitleAIR ASIA_ROAD LESS TRAVALLED
BrandAIRASIA BERHAD
Product / ServiceMALAYSIAN LOW-COST AIRLINE
CategoryB07. Travel
EntrantDIRECTORS THINK TANK Petaling Jaya, MALAYSIA
Idea Creation NAGA DDB TRIBAL Petaling Jaya, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA

Credits

Name Company Position
Alvin Teoh Naga DDB Tribal Executive Creative Director
Paul Lim Naga DDB Tribal Deputy ECD
Sharon De Silva Naga DDB Tribal Head of AV
Chris Chan Naga DDB Tribal Head of Project Management
Rachel Hoo Naga DDB Tribal Art Director
Paul Lim Naga DDB Tribal Writer
Candice Chhoa Naga DDB Tribal Writer
Terri Chua Naga DDB Tribal Client Service Director
Jeevan Segaram Naga DDB Tribal Account Director
Lee Boon Hsin Naga DDB Tribal AV Producer
Carolyn Chon Directors Think Tank Sdn. Bhd Film Director
Pete Singh Directors Think Tank Sdn. Bhd Executive Producer
Arvintharan Directors Think Tank Sdn. Bhd DOP
Sare Raman Directors Think Tank Sdn. Bhd Producer
Sean Directors Think Tank Sdn. Bhd Offline Editor
APV Media APV Media Post Production
Fuse Adventures in Audio Fuse Adventures in Audio Audio Production

Brief Explanation

AirAsia create a campaign to promote their unique destinations in China and India. A script and the brief to "shoot anything that doesn't resemble the typical travel commercial", creative and production teams put money where the mouth is, and set out to capture the beauty of discovery the way a discerning traveler would. One of the main highlights on this job was being able to curate the itinerary. Getting the team to travel in an overnight train in China was probably something they didn't expect to be doing.

Links

Video URL