BIA-MAI-YORM-PLEAN-PLANG (THE INSURANCE FEE THAT NEVER CHANGES)

Short List
TitleBIA-MAI-YORM-PLEAN-PLANG (THE INSURANCE FEE THAT NEVER CHANGES)
ClientSYN MUN KONG INSURANCE PLC.
Product/ServiceMOTOR INSURANCE "KON KRUNG"
CategoryB11. Consumer Services
EntrantRABBIT DIGITAL GROUP Bangkok, THAILAND
Idea Creation RABBIT DIGITAL GROUP Bangkok, THAILAND
Media Placement RABBIT DIGITAL GROUP Bangkok, THAILAND
Production Y NOT PRODUCTION CO., LTD. Bangkok, THAILAND

Brief Explanation

We adapted a Thai top hit song about a love that never changes into a singalong of our similar insurance core benefit in this song called “BIA-MAI-YORM- PLIAN-PLAENG” (The Insurance Fee That Never Changes). To reinforce our insurance plan benefit our singers consisting of different parts of the city that often give cars small injuries all come together to apologize in a light, carefree way. The results were much better than expected. More than 3 millions views to the film within 2 weeks. Lead results doubled our estimated number with only half cost per lead. Sales in the first month also came up to more than 12 million baht. It created a nationwide ripple effect, with active conversations online regarding if the plan could apply for non-Bangkok cars too. We resulted with more than 20,000 people contacting us about the insurance plan every week.

Credits

Name Company Position
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Tiabtawan Limjittrakorn Rabbit Digital Group Creative Group Head
Papop Chaowanapreecha Rabbit Digital Group Creative Director
Supakit Sukarog Rabbit Digital Group Copy Writer
Kanitkorn Srimakorn Rabbit Digital Group Copy Writer
Matithorn Prachuabmoh Chaimoungkalo Rabbit Digital Group Copy Writer
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Sarina Pornnimit Rabbit Digital Group Art Director
Valunch Charoensombut-Amorn Rabbit Digital Group Art Director
Potrawee Wichien Rabbit Digital Group Agency Producer
Sarin Ittinuntaweerachai Rabbit Digital Group Agency Producer
Saroj Laohasiri Rabbit Digital Group Chief Marketing Officer
Chayanin Prasertsuk Rabbit Digital Group Senior Strategic Planner
Phannaphat Meesridee Rabbit Digital Group Strategic Planner
Apicharn Chalermchainuwong Rabbit Digital Group Strategic Planner
Kathleen Wongsanganan Rabbit Digital Group Client Service Director
Akaraporn Fongchitcharoen Rabbit Digital Group Account Director
Wanwisa Pensunti Rabbit Digital Group Account Manager
Oracha Chinsawatpun Rabbit Digital Group Account Manager
Oravee Tungsupapornchai Rabbit Digital Group Media Planner
Pannarot Kanpot Rabbit Digital Group Content Editor
Niyada Suwannatri Rabbit Digital Group Content Editor
Teeradet Patinyapirom Rabbit Digital Group Social Media
Pitchaya Niamsiri Rabbit Digital Group Project Manager
Piyakan Bootprasert Y Not Production Film Director
Pitchaya Supasiriluk Y Not Production Assistant Film Director
Jennifer Uy Y Not Production Film Producer
Nisha Jurairattanaporn Y Not Production Director of Photography
Aftershoot Aftershoot Post Production
Links
Social Media URL