Title | KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE |
Brand | AMAZON KINDLE |
Product / Service | KINDLE |
Category | B04. Consumer Durables |
Entrant | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Idea Creation | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Production | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Name | Company | Position |
---|---|---|
Mao Chao | Innokids Communications Limited | Founder and CEO |
Wang Cong | Innokids Communications Limited | Creative Partner |
Liu Yang | Innokids Communications Limited | Account Manager |
Wang Panpan | Innokids Communications Limited | Account Executive |
Zheng Yinling | Innokids Communications Limited | Account Executive |
Gao Peng | Innokids Communications Limited | Art Director |
E Jingxin | Innokids Communications Limited | Copywriter |
Wang Xiaodong | Innokids Communications Limited | Copywriter |
Yang Ying | Innokids Communications Limited | Designer |
Zhou Zixiang | Innokids Communications Limited | Video Producer |
Treeman Liu | Innokids Communications Limited | Executive Producer |
AIBA SHIORI | Innokids Communications Limited | Installation Artist |
KAMIMURA MEGUMI | Innokids Communications Limited | Vice Director |
Tony Xu | Innokids Communications Limited | Tech Director |
Maggie Jiang | Innokids Communications Limited | Producer |
Dami | Innokids Communications Limited | Photography |
Wei Yao Hsu | Innokids Communications Limited | Director |
Reading is like a journey chasing the light, at 2018 World Book Day we want to bring more audience back to the world of reading. In the theme of #Chasethelight, we have built a unique art installation experience of light and shadow with more than 100 ordinary objects. When there is a moving light source, those objects will be projected onto the wall and become an amazing shadow scene followed by another. We use this form of expression to create a complete story which is about a boy takes a wonderful journey into the world of reading. Meanwhile, we combine the classic scenes of famous book into the story, such as “The Kite Runner”, “The Old Man and the Sea”, “Moon and Sixpence” and etc. to explain the amazing journey of reading. No computer animation was used in the production. When we launched the making of, people were impressed.