KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE

TitleKINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE
BrandAMAZON KINDLE
Product / ServiceKINDLE
CategoryB04. Consumer Durables
EntrantINNOKIDS COMMUNICATIONS Beijing, CHINA
Idea Creation INNOKIDS COMMUNICATIONS Beijing, CHINA
Production INNOKIDS COMMUNICATIONS Beijing, CHINA

Credits

Name Company Position
Mao Chao Innokids Communications Limited Founder and CEO
Wang Cong Innokids Communications Limited Creative Partner
Liu Yang Innokids Communications Limited Account Manager
Wang Panpan Innokids Communications Limited Account Executive
Zheng Yinling Innokids Communications Limited Account Executive
Gao Peng Innokids Communications Limited Art Director
E Jingxin Innokids Communications Limited Copywriter
Wang Xiaodong Innokids Communications Limited Copywriter
Yang Ying Innokids Communications Limited Designer
Zhou Zixiang Innokids Communications Limited Video Producer
Treeman Liu Innokids Communications Limited Executive Producer
AIBA SHIORI Innokids Communications Limited Installation Artist
KAMIMURA MEGUMI Innokids Communications Limited Vice Director
Tony Xu Innokids Communications Limited Tech Director
Maggie Jiang Innokids Communications Limited Producer
Dami Innokids Communications Limited Photography
Wei Yao Hsu Innokids Communications Limited Director

Brief Explanation

Reading is like a journey chasing the light, at 2018 World Book Day we want to bring more audience back to the world of reading. In the theme of #Chasethelight, we have built a unique art installation experience of light and shadow with more than 100 ordinary objects. When there is a moving light source, those objects will be projected onto the wall and become an amazing shadow scene followed by another. We use this form of expression to create a complete story which is about a boy takes a wonderful journey into the world of reading. Meanwhile, we combine the classic scenes of famous book into the story, such as “The Kite Runner”, “The Old Man and the Sea”, “Moon and Sixpence” and etc. to explain the amazing journey of reading. No computer animation was used in the production. When we launched the making of, people were impressed.

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