Title | GOWARDHAN PANEER |
Brand | GOWARDHAN PANEER |
Product / Service | GOWARDHAN PANEER |
Category | A01. Food & Drink |
Entrant | UBIK FILM Mumbai, INDIA |
Idea Creation | J. WALTER THOMPSON INDIA Mumbai, INDIA |
Media Placement | J. WALTER THOMPSON INDIA Mumbai, INDIA |
Production | UBIK FILM Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Surjo Deb | Ubik Film Pvt Ltd | Director |
It is a universally acknowledged fact that kids hate milk. But what does a poor glass of milk go through when it’s constantly spurned and rejected? In this film, we take the milk’s point-of-view to tell this quirky story. We see the different ways in which the kids torture it by throwing it away -- sometimes for their cats to drink, pouring it on a thorny cactus, or even straight down the drain! The nutritious glass of milk is driven to breaking point by these pesky kids. But when milk sees that its mom (a cow) has been driven to tears by this cruel punishment, it decides enough is enough. It decides to get an image makeover and reinvents itself as Cottage Cheese (Paneer)! Overnight it becomes a sensation with the children who now love eating it. And our story has a happy ending.