Title | HANDSOME MERMEN PARADISE |
Brand | NISSHIN |
Product / Service | CUP NOODLES LIGHT |
Category | C04. Micro-film |
Entrant | NISSIN FOODS CO. Hong Kong, HONG KONG |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazunori Saito | DENTSU INC. | Executive Creative Director |
Shintaro Suzuki | DENTSU INC. | Planner |
Kazunori Kawagoshi | DENTSU INC. | Art Director |
Yoshifumi Sato | DENTSU INC. | Planner |
Satoshi Kohno | DENTSU INC. | Art Director |
Masazumi Horie | DENTSU INC. | Account Executive |
Chiyo Masuzaki | DENTSU INC. | Account Executive |
Rika Nakamaki | DENTSU INC. | Account Executive |
Shinya Takahashi | AOI Pro. Inc. | Producer |
Toshiyuki Takahashi | AOI Pro. Inc. | Project Manager |
Shinichiro Kanagawa | White.co | Director |
Mayumi Kubota | UPTIGHT inc. | Coordinator |
Taku Ninomiya | Meganefilm inc. | Offline Editor |
Satoshi Kamiyama | digital egg inc. | Offline Editor |
Daisuke Kawamura | digital egg inc. | Mixer |
Hiromine Tanaka | ONPa | SE |
Setsu Fukushima | Ongakushitsu Inc. | Record Producer |
Tsunenori Saito | bones inc. | Character Designer |
Nisshin, a global food manufacturer, released low-calorie Cup Noodles in Hong Kong, which helps you stay slim no matter how much you eat. One of the biggest motivations for girls to lose weight could be “ikemen” (hot guy). By mixing “ikemen” (girls’ favorite), “seafood” (healthy food), and “anime” (popular among Hongkongese), we created new design icons called “Handsome Mermen.” In the sea,a large amount of handsome mermen comes out and recommends cup noodle for woman.