MOTHER AND DAUGHTER

Short List
TitleMOTHER AND DAUGHTER
ClientAXA HONG KONG
Product / ServiceAXA CRITICAL ILLNESS PLAN
CategoryB11. Consumer Services
EntrantLEO BURNETT HONG KONG, HONG KONG
Idea Creation LEO BURNETT HONG KONG, HONG KONG
Idea Creation 2 PUBLICIS CONSEIL Paris, FRANCE
Media Placement HAVAS MEDIA Hong Kong, HONG KONG
Production LEO BURNETT HONG KONG, HONG KONG
Production 2 PUBLICIS CONSEIL Paris, FRANCE

Brief Explanation

The film depicts the dramatic transformation of a young mother who is diagnosed with cancer. This journey forces her to re-consider her priorities in life. Uniquely, it is told from her daughter’s perspective. She observes her mother’s busy life with child-like innocence, candor and insight. When her mother is diagnosed with cancer, the young girl’s response to this distressing news serves as the catalyst for the mother’s realization that the most important things in life are actually right beside her. And with our financial support, the mother is able to drop everything, focus on her recovery and, with this new lease on life, rediscover the life she took for granted and never really knew she had. In contrast to the opening of the film, she now savors those precious moments with her family.

Credits

Name Company Position
Carol Lam Leo Burnett Ltd President & Chief Creative Offier
Sonic Choy Leo Burnett Ltd Executive Creative Director
William Li Leo Burnett Ltd Deputy Executive Creative officer
Bobby Chiu Leo Burnett Ltd Creative Director
Jessie Fung Leo Burnett Ltd Associate Creative Director
Richard Tunbridge Publicis Hong Kong Group Creative Director
Steve O'Leary Publicis Conseil International Creative Director
Sandie Kwan Leo Burnett Ltd Art Director
Lok-Man Li Leo Burnett Ltd Copywriter
Cyan Cheng Leo Burnett Ltd Copywriter
Dennis Yeung Publicis Hong Kong Business Account Lead
Kenneth Poon Publicis Hong Kong Account Director
Catrina Lam Publicis Hong Kong Brand Manager
Holie Ko Publicis Hong Kong Brand Executive
Brady Ambler Publicis Hong Kong Director of Strategy & Transformation
Nan Nan Director
Andreas Johannessen Andreas Johannessen Director of Photography
Charles Mamarot Charles Mamarot Photographer
Armelle Sudron Prodigious Paris Producer
The Kitchen The Kitchen Production
Sixieme Son Sixieme Son Music Composer
Havas Media Havas Media Media
Links
Video URL