THE FAB FOUR

TitleTHE FAB FOUR
BrandTEMPO
Product / ServiceTEMPO
CategoryA02. Other FMCG
EntrantLEO BURNETT HONG KONG, HONG KONG
Idea Creation LEO BURNETT HONG KONG, HONG KONG
Production LEO BURNETT HONG KONG, HONG KONG

Credits

Name Company Position
Carol Lam Leo Burnett Ltd President & Chief Creative Offier
Sonic Choy Leo Burnett Ltd Executive Creative Director
William Li Leo Burnett Ltd Deputy Executive Creative officer
Dave Ho Publicis Hong Kong Associate Creative Director
Matthew Xu Publicis Hong Kong Senior Copywriter
Milker Ho Leo Burnett Ltd Executive Creative Director
Vincent Siu Leo Burnett Ltd Director of Client Service
Jacquline Law Leo Burnett Ltd Group Brand Director
Jenny Huen Leo Burnett Ltd Brand Manager
Joyce Mok Leo Burnett Ltd Senior TV Producer

Brief Explanation

A young woman endures a series of unfortunate events. In each situation, a “knight in shining armor” comes to her assistance, with Tempo in hand. In a departure from category convention, there is no product demonstration. Instead, Tempo is presented as an indispensable ally, personified by the four ridiculously good-looking men who compete for a chance to rescue the young woman. At the end of the film, the 4 dreamy guys are revealed to be 4 packs of Tempo, each representing the strong-yet-tender characteristics of the product variants.

Links

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