Title | THE FAB FOUR |
Brand | TEMPO |
Product / Service | TEMPO |
Category | A02. Other FMCG |
Entrant | LEO BURNETT HONG KONG, HONG KONG |
Idea Creation | LEO BURNETT HONG KONG, HONG KONG |
Production | LEO BURNETT HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Carol Lam | Leo Burnett Ltd | President & Chief Creative Offier |
Sonic Choy | Leo Burnett Ltd | Executive Creative Director |
William Li | Leo Burnett Ltd | Deputy Executive Creative officer |
Dave Ho | Publicis Hong Kong | Associate Creative Director |
Matthew Xu | Publicis Hong Kong | Senior Copywriter |
Milker Ho | Leo Burnett Ltd | Executive Creative Director |
Vincent Siu | Leo Burnett Ltd | Director of Client Service |
Jacquline Law | Leo Burnett Ltd | Group Brand Director |
Jenny Huen | Leo Burnett Ltd | Brand Manager |
Joyce Mok | Leo Burnett Ltd | Senior TV Producer |
A young woman endures a series of unfortunate events. In each situation, a “knight in shining armor” comes to her assistance, with Tempo in hand. In a departure from category convention, there is no product demonstration. Instead, Tempo is presented as an indispensable ally, personified by the four ridiculously good-looking men who compete for a chance to rescue the young woman. At the end of the film, the 4 dreamy guys are revealed to be 4 packs of Tempo, each representing the strong-yet-tender characteristics of the product variants.