Title | KISS |
Brand | OTRIVIN |
Product / Service | OTRIVIN NASAL SPRAY |
Category | C04. Micro-film |
Entrant | ISOBAR Taiwan, CHINESE TAIPEI |
Idea Creation | ISOBAR Taiwan, CHINESE TAIPEI |
Media Placement | ISOBAR Taiwan, CHINESE TAIPEI |
Additional Company | GLAXOSMITHKLINE Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Allison Chang | isobar Taiwan | Creative Director |
We use four different circumstances to show that you are suffering from nasal congestion but your mouth is somehow occupied. The ads enforce the unbearable feelings of congested nose and allow consumers to understand that everything will not be fine if the nose is congested. Then we communicate the message of using Otrivin nasal spray will give an instant relief to the stuffy nose with the five steps use as “ Blow, Shake, Tilt, Press, Relief” which works in 5 mins.