THE ROAD LESS TRAVELLED

TitleTHE ROAD LESS TRAVELLED
BrandAIRASIA BERHAD
Product / ServiceAIRLINE
CategoryA07. Travel
EntrantNAGA DDB TRIBAL Petaling Jaya, MALAYSIA
Idea Creation NAGA DDB TRIBAL Petaling Jaya, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA
Production 2 FUSE ADVENTURES IN AUDIO Selangor, MALAYSIA

Credits

Name Company Position
Alvin Teoh Naga DDB Tribal Executive Creative Director
Paul Lim Naga DDB Tribal Deputy Executive Creative Director
Rachel Hoo Naga DDB Tribal Creative Group Head
Candice Chhoa Naga DDB Tribal Copywriter
Boon Hsin Lee Naga DDB Tribal Producer
Terri Chua Naga DDB Tribal Client Servicing Director
Jeevan Segaram Naga DDB Tribal Account Director
Carolyn Chon Directors Think Tank Film Director
Sare Raman Directors Think Tank Producer
Arvintharan Vallithan Directors Think Tank Director of Photography
Sean Yap Directors Think Tank Editor

Brief Explanation

The film features the unconventional travel sights of China and India through the eyes of a traveller who has ditched the top 10 lists to discover the wonder of wander. We follow this traveller as she gets lost on mountain trails, back alleys and insignificant streets only to meet familiar strangers, storytellers and a 5-legged cow. At the end of the traveller’s journey, she finds that she has gained knowledge, absorbed culture, become enriched, and found that special someone: a better version of herself.

Links

Video URL