Title | THE ROAD LESS TRAVELLED |
Brand | AIRASIA BERHAD |
Product / Service | AIRLINE |
Category | A07. Travel |
Entrant | NAGA DDB TRIBAL Petaling Jaya, MALAYSIA |
Idea Creation | NAGA DDB TRIBAL Petaling Jaya, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Production 2 | FUSE ADVENTURES IN AUDIO Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Alvin Teoh | Naga DDB Tribal | Executive Creative Director |
Paul Lim | Naga DDB Tribal | Deputy Executive Creative Director |
Rachel Hoo | Naga DDB Tribal | Creative Group Head |
Candice Chhoa | Naga DDB Tribal | Copywriter |
Boon Hsin Lee | Naga DDB Tribal | Producer |
Terri Chua | Naga DDB Tribal | Client Servicing Director |
Jeevan Segaram | Naga DDB Tribal | Account Director |
Carolyn Chon | Directors Think Tank | Film Director |
Sare Raman | Directors Think Tank | Producer |
Arvintharan Vallithan | Directors Think Tank | Director of Photography |
Sean Yap | Directors Think Tank | Editor |
The film features the unconventional travel sights of China and India through the eyes of a traveller who has ditched the top 10 lists to discover the wonder of wander. We follow this traveller as she gets lost on mountain trails, back alleys and insignificant streets only to meet familiar strangers, storytellers and a 5-legged cow. At the end of the traveller’s journey, she finds that she has gained knowledge, absorbed culture, become enriched, and found that special someone: a better version of herself.