| Title | ALIIR ALIIR |
| Brand | AFL (AUSTRALIAN FOOTBALL LEAGUE) |
| Product / Service | AFL (AUSTRALIAN FOOTBALL LEAGUE) |
| Category | B08. Leisure |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Media Placement | VIZEUM Melbourne, AUSTRALIA |
| Production | FINCH Melbourne, AUSTRALIA |
| Additional Company | AUSTRALIAN FOOTBALL LEAGUE (AFL) Docklands, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Julian Dunne | Australian Football League (AFL) | Head of Marketing and Insights |
| Tim Hirst | Australian Football League (AFL) | Marketing Manager |
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
| Richard Williams | Clemenger BBDO Melbourne | Creative Director |
| Simon Lamplough | Clemenger BBDO Melbourne | Managing Director |
| Paul Rees-Jones | Clemenger BBDO Melbourne | Executive Planning Director |
| Sonia von Bibra | Clemenger BBDO Melbourne | Agency Executive Producer |
| Jacqui Walker | Clemenger BBDO Melbourne | Senior TV Producer |
| Theresa White | Clemenger BBDO Melbourne | Project Director |
| Nick Campion | Clemenger BBDO Melbourne | Group Business Director |
| Sarah Gates | Clemenger BBDO Melbourne | Business Manager |
| Christopher Nelius | FINCH | Director |
| Matt Toll | FINCH | DOP/Cinematographer |
| Rodrigo Balart | FINCH | Editor - Bullsharks / Richmond |
| Julie-Anne De Ruvo | FINCH | Editor - Aliir Aliir |
| Martin Greer | FINCH | Colourist |
| Jamie Scott | Generator Post | VFX |
| Jackson Milas | Sonar Music | Composer - Richmond / Aliir Aliir |
| King | Level Two Music | Composer - Bullsharks 'Silly Move' |
| Corey Esse | FINCH | Managing Director / Executive Producer |
| Jackie Adler | FINCH | Producer |
| Paul Le Couteur | Nylon Studios | Sound Designer / Engineer |
| James Martell | Nylon Studios | Sound Designer / Engineer |
“Don’t Believe In Never: Aliir Aliir” tells the story of a young Sudanese boy’s journey from a Kenyan refugee camp to playing for the Sydney Swans in the Australian Football League. Aliir Aliir talks of his lifelong love of sport and how footy helped him integrate at his new Australian school, despite speaking almost no English. Although Aliir was overlooked in the 2012 AFL rookie draft, he doubled his efforts and in 2013 was selected at number 44 – becoming the first ever Sudanese player to be picked in the national draft.