Title | CENTRE OF EVERYTHING |
Brand | HONDA AUSTRALIA |
Product / Service | HONDA BRAND |
Category | A05. Automotive |
Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Media Placement | ZENITH Melbourne, AUSTRALIA |
Production | SCOUNDREL Sydney, AUSTRALIA |
Production 2 | THE BUTCHERY Melbourne, AUSTRALIA |
Production 3 | BLACKBIRD Sydney, AUSTRALIA |
Production 4 | NYLON STUDIOS Sydney, AUSTRALIA |
Additional Company | HONDA Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Scott McGregor | Honda Australia | General Manager, Customer & Communications |
Ben Familton | Honda Australia | Brand Communications Manager |
Melissa Spiers | Honda Australia | Brand Communications Specialist |
Jason Williams | Leo Burnett Melbourne | National Chief Creative Officer |
Joe Hill | Leo Burnett Melbourne | Senior Creative |
Garret Fitzgerald | Leo Burnett Melbourne | Senior Creative |
Blair Kimber | Leo Burnett Melbourne | Senior Creative |
Andrew Woodhead | Leo Burnett Melbourne | Senior Creative |
Cinnamon Darvall | Leo Burnett Melbourne | Senior Broadcast Producer |
Jaime Morgan | Leo Burnett Melbourne | Group Account Director |
Ilona Janashvili | Leo Burnett Melbourne | Director of Integrated Strategy |
Michael Spiccia | Scoundrel | Director |
Ben Scandrett-Smith | Scoundrel | Producer |
Adrian Shapiro | Adrian Shapiro | Executive Producer |
Danny Ruhlmann | Scoundrel | DoP |
Lucinda Thomson | Scoundrel | Production Designer |
Jack Hutchings | The Butchery | Editor |
Nicholas Ponzoni | Blackbird | VFX & Supervisor |
Sam Hall | Blackbird | VFX Producer |
Stuart Welch | Nylon Studios | Sound Engineer |
Karla Henwood | Nylon Studios | Music Producer |
Chelsea Ramsden | Nylon Studios | Music Supervision |
From designing supercars to helping stroke victims walk again, Honda is one of the world’s most innovative companies. However, most people don't realise the depth and breadth of their engineering capabilities or their passion for solving real human problems.We set out to demonstrate how everything Honda does responds to human behaviour by literally putting the customer at the centre of everything Honda does. The launch film tells the story of how people's needs and desires are ultimately what fuel Honda's defining ethos -the “Power of Dreams.”