CENTRE OF EVERYTHING

TitleCENTRE OF EVERYTHING
BrandHONDA AUSTRALIA
Product / ServiceHONDA BRAND
CategoryA05. Automotive
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Idea Creation LEO BURNETT MELBOURNE, AUSTRALIA
Media Placement ZENITH Melbourne, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA
Production 2 THE BUTCHERY Melbourne, AUSTRALIA
Production 3 BLACKBIRD Sydney, AUSTRALIA
Production 4 NYLON STUDIOS Sydney, AUSTRALIA
Additional Company HONDA Melbourne, AUSTRALIA

Credits

Name Company Position
Scott McGregor Honda Australia General Manager, Customer & Communications
Ben Familton Honda Australia Brand Communications Manager
Melissa Spiers Honda Australia Brand Communications Specialist
Jason Williams Leo Burnett Melbourne National Chief Creative Officer
Joe Hill Leo Burnett Melbourne Senior Creative
Garret Fitzgerald Leo Burnett Melbourne Senior Creative
Blair Kimber Leo Burnett Melbourne Senior Creative
Andrew Woodhead Leo Burnett Melbourne Senior Creative
Cinnamon Darvall Leo Burnett Melbourne Senior Broadcast Producer
Jaime Morgan Leo Burnett Melbourne Group Account Director
Ilona Janashvili Leo Burnett Melbourne Director of Integrated Strategy
Michael Spiccia Scoundrel Director
Ben Scandrett-Smith Scoundrel Producer
Adrian Shapiro Adrian Shapiro Executive Producer
Danny Ruhlmann Scoundrel DoP
Lucinda Thomson Scoundrel Production Designer
Jack Hutchings The Butchery Editor
Nicholas Ponzoni Blackbird VFX & Supervisor
Sam Hall Blackbird VFX Producer
Stuart Welch Nylon Studios Sound Engineer
Karla Henwood Nylon Studios Music Producer
Chelsea Ramsden Nylon Studios Music Supervision

Brief Explanation

From designing supercars to helping stroke victims walk again, Honda is one of the world’s most innovative companies. However, most people don't realise the depth and breadth of their engineering capabilities or their passion for solving real human problems.We set out to demonstrate how everything Honda does responds to human behaviour by literally putting the customer at the centre of everything Honda does. The launch film tells the story of how people's needs and desires are ultimately what fuel Honda's defining ethos -the “Power of Dreams.”