Brief Explanation

It is a campaign to promote their unique destinations in China and India with script and the brief to "shoot anything that doesn't resemble the typical travel commercial", creative and production teams put money where the mouth is, and set out to capture the beauty of discovery the way a discerning traveler would. We wanted something honest. If we're telling people to ditch the Top 10 lists and find stories on roads less travelled, the way we shot the film had to stay true to that philosophy. Carolyn was made for the job, because it really is how she travels. All we did was ask her to shoot the way she traveled. 10 shoot days and 17 hours of footage later, a 60-second narrative and 5 pocket films were made.