Title | MCDONALD'S FIFA-DRIVER FILM |
Brand | MCDONALD'S CHINA |
Product / Service | MCDELIVERY SERVICE |
Category | B06. Retail |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Idea Creation | LEO BURNETT SHANGHAI, CHINA |
Production | A DAFT & REAL PRODUCTION Beijing, CHINA |
Name | Company | Position |
---|---|---|
Carol Lam | Leo Burnett Shanghai | Lead of creative development |
Rocky Hao | Leo Burnett Shanghai | Executive Creative Director |
Bati Wu | Leo Burnett Shanghai | Creative Director |
Siwei Xu | Leo Burnett Shanghai | Associate Creative Director |
Eva Du | Leo Burnett Shanghai | Associate Creative Director |
Wicky Wu | Leo Burnett Shanghai | Senior Art Director |
Xue Bai | Leo Burnett Shanghai | Senior Copywriter |
Christina Zhang | Leo Burnett Shanghai | Art Director |
Naoko Liu | Leo Burnett Shanghai | Art Director |
The FIFA World Cup is underway in Russia. Many football fans were glued to the screens. On a rainy night, there was a match of Argentina. A ride-hailing driver, who is a football fans of Argentina, only could catch a glimpse of passenger’s mobile screen for the match updates because he’s at work. The passenger noticed the driver also was an Argentina fans from the hanging decoration. He then asked the driver to pull up to the sidewalk, and invited him to watch the game. The driver was gratified and ordered McDelivery by McDonald’s APP to enjoy the game together. The delivery boy had strived to found the parking location and delivered the order to them. Enjoyment was boosted with McDonald’s food, the driver and passenger become friend. Story ends with Argentina team scored in the match. McDonald’s supports the supporters in FIFA World Cup.