SKIP THIS HEADACHE

TitleSKIP THIS HEADACHE
BrandPANADOL
Product / ServicePANADOL RAPID
CategoryD01. Use of Film
EntrantGREY Singapore, SINGAPORE
Idea Creation GREY Singapore, SINGAPORE
Media Placement PHD SINGAPORE, SINGAPORE
Production HOGARTH WORLDWIDE Singapore, SINGAPORE
Production 2 GREYWORKS Singapore, SINGAPORE
Production 3 116 PICTURES Ho Chi Minh City, VIETNAM
Production 4 NO SMOKE PRODUCTIONS New York, USA
Production 5 FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE

Credits

Name Company Position
Marthinus Strydom Grey Group Singapore Executive Creative Director
Haniah Omar Grey Group Singapore Senior Art Director
Sara Badr Grey Group Singapore Senior Copywriter
Rasyiqah Rahman Grey Group Singapore Copywriter
Brenda Chung Grey Group Singapore Group Account Director
Keith Koh Grey Group Singapore Associate Account Director
Lena Huang Grey Group Singapore Account Manager
Christopher Cheah Hogarth Worldwide Audio Producer

Brief Explanation

The film is a headache in itself. It's set at a wedding reception, where a bridesmaid sits alone. A male guest sits himself down comfortably beside her with an air of confidence and an obnoxious opening line. She shyly entertains him in the beginning. Then he goes on and follows it up with more excruciatingly painful, self-centred comments and self-praises. Not only is he increasingly becoming a headache, the situation she is in is turning into one too. The background noises - drunk newlyweds, the screaming child, and broken wine glasses create the atmosphere that is a growing headache. From the sixth second, the film encourages the audience to skip this headache fast with Panadol Rapid through YouTube's Skip Ad button. The film continues for about a minute and a half and ends with the man unintentionally giving her relief from his presence by leaving to get her a drink.

Links

Video URL